Digital Marketing Specialist

Company Description Infotattva Business Solutions OPC Private Limited provides end-to-end digital solutions, including websites, mobile applications, design, and development for diverse industries. The company offers SEO, social media marketing, PPC, Meta Ads, and Google Ads services to help businesses strengthen their online presence and drive growth. It leverages Artificial Intelligence to enhance efficiency, performance, and campaign effectiveness. Infotattva also follows strong cybersecurity practices to keep digital platforms safe and reliable. Its goal is to deliver smart, effective, and secure digital solutions tailored to each business. Role Description The Digital Marketing Specialist is a full-time, on-site role based in Bhubaneswar. This role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display advertising. The specialist will manage social media accounts, create and schedule content, monitor engagement, and support brand visibility. Day-to-day responsibilities include tracking campaign performance using web analytics tools, preparing reports, and recommending data-driven improvements. The role also includes collaborating with designers, developers, and other team members to ensure cohesive messaging and effective online marketing initiatives. Qualifications Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience running integrated campaigns across multiple channels. Candidates should possess skills in Social Media Marketing, including content planning, community management, and engagement tracking. Candidates should possess skills in Web Analytics, with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics. Candidates should possess strong Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams. Additional beneficial qualifications include familiarity with SEO and SEM, experience with Meta Ads and Google Ads, and basic understanding of AI-driven marketing tools. A bachelor’s degree in marketing, business, communications, or a related field, and prior experience in a digital marketing role are preferred. Show more