Posted today · be early
Growth Product Marketer
MarcoPolo Learning
IndiaremotePosted 1 day ago
Skill Required
Growth-MarketingProduct-MarketerSubscription-MarketingGrowth-HackerDigital-MarketerGrowth-Product-MarketingProduct-Led-Growth-Marketing-ManagerEngineeringautomationanalyticsbuildingdesignSEOandAIContract
Key highlights
- Remote contract role based in Bangalore with US timezone overlap
- 4–7 years B2C/consumer product marketing or growth experience required
- Proven freemium-to-paid conversion experience is essential
- Must be AI-native and use AI tools (e.g., Cursor, Claude) daily
- Reports directly to Founder/CEO
- Priority hire — immediate start preferred
Role overview
MarcoPolo Learning builds award-winning learning experiences for young children, including the Emmy-nominated MarcoPolo World School app and The PolosTV series. As an AI-first company, we've launched Miss Audrey AI, a proactive AI teaching assistant for early-childhood educators, and are building the growth engine to match. We're looking for a hands-on Growth Product Marketer to own the freemium-to-paid subscription funnel for individual educators, bridging bottom-up adoption with top-down district sales. This is not brand marketing or social media — it's a fast-moving, AI-driven role for someone who builds, measures, and converts.
Responsibilities
- Build and own the freemium-to-paid funnel: sign-up → activation → habitual usage → paywall → upgrade, owning the end-to-end self-serve subscription experience for individual educators.
- Design monetisation and usage mechanics that drive conversion, including free-tier usage limits and metering, in-product paywalls and upgrade prompts, time-limited offers, and the 'ask your administrator to upgrade' path.
- Build referral and virality loops that turn happy free users into a lead source through incentives, messaging, and loop design that makes growth compound.
- Own activation and onboarding by deciding what new users see, are told, and are prompted to do in order to reach their first real value moment fast and set up to convert.
- Instrument the funnel and make the data trustworthy through clean event tracking, funnel and cohort analytics, and the plumbing behind it.
- Turn product usage into qualified sales signals by surfacing patterns (e.g. clusters of free teachers in the same district) to the US sales team to open district conversations.
- Own lifecycle messaging across the funnel via email and in-product messaging that moves people from free to active to paid.
- Run the experiment loop by deciding what to test across gating, pricing, onboarding, and messaging, reading results, and keeping pushing activation and conversion up.
- Report the numbers that matter: sign-ups, activation rate, free-to-paid conversion, early retention, and referral/virality, with a point of view on what to do next.
Requirements
- 4–7 years in B2C / consumer product marketing or growth — you've marketed a product to individual consumers, not primarily to enterprises.
- Proven freemium-to-paid experience: you can point to a subscription or freemium funnel you built, improved, or scaled, and explain what moved the conversion rate.
- Strong grasp of subscription growth mechanics: activation, trial/freemium-to-paid conversion, usage-based gating, churn and retention, and pricing/packaging.
- Genuinely hands-on: you build and ship funnels, flows, experiments, copy, and are comfortable directing technical builds via AI tools or partner engineers.
- AI-native: you already use AI tools (e.g., Cursor, Claude) daily to prototype, build, and get up to speed on unfamiliar markets fast.
- Data and experimentation fluency: comfortable defining events, reading funnel and cohort data, and running clean experiments.
- Strong written English for conversion copy and clear communication with a US-based team.
- Startup pace and self-direction: you ask the right questions, propose a plan, and execute with minimal oversight in an ambiguous, fast-changing environment.
Nice to have
- Experience in a subscription consumer business — streaming, consumer app, D2C, or a freemium product where the whole game was getting free users to upgrade.
- Experience working with or for a US-based company while based in India — you understand US customers, US working styles, and collaborating across time zones.
- Hands-on experience building referral/virality loops and usage-metered monetisation.
- Prior startup experience (you know what it's like to build with limited resources and moving goalposts).
- EdTech, or any product sold to consumers, parents, or educators.
- Familiarity with tools already in use here: HubSpot, Customer.io, N8N, ClickUp, and no-code / AI website builders (Webflow and similar) for fast prototyping.
- Enough design sense to shape clean, conversion-focused web and email flows (you don't need to be a visual designer).
Additional details
- Location: Bangalore-based, remote — working core hours that overlap the US day (our team and customers are US-based).
- Engagement: Contract to start, with potential to expand as the growth motion proves out.
- Reports to: Founder / CEO.
- Works with: Engineering and AI-automation partners who build alongside you.
- Start: Immediate start preferred — this is a priority hire.
- Originally posted on Himalayas.
