Content Manager & PR

Empat

WorldwideremotePosted 1 month ago

Skill Required

Content-MarketingPublic-Relations-And-CommunicationsBrand-ManagementSEO-SEMContent-StrategyPR-ManagerMarketing-PR-Content-ExecutiveContent-Marketing-ManagerPublic-Relations-ManagerContent-ManagerContent MarketingbuildingwrittenDesign PatternsSEOGenerative AIAIFulltime

Key highlights

Competitive compensation with regular reviews
3+ years in content marketing, brand, or communications required
Proven, high-level hands-on use of AI to produce content at scale
Medical insurance
Top-employer company (DOU 2025)

Role overview

Responsibilities

Brand voice & positioning — one consistent message and voice across every asset. You build the models: positioning, message house, tone of voice.
Website content — audit and fix what exists, drive a new-pages plan, and ship conversion-minded pages.
Blog, case studies & lead magnets — a repeatable, AI-powered content engine: ~6–8 articles/mo + case studies + lead-magnet content (e.g. AI workshops). You co-own lead-magnet strategy with the marketing lead.
GEO / AI-search visibility — make empat.tech the answer inside ChatGPT, Perplexity, and AI Overviews. This is a headline outcome of the role.
PR & thought leadership — narratives, pitches, press materials, and prep for podcast/media appearances. (Story-building, not community admin.)
AI content systems — build the pipelines, prompt systems, and quality/tone-of-voice checks the whole team reuses.
Google Business Profile — publish content and materials there as a distribution surface.

Requirements

3+ years in content marketing, brand, or communications (B2B tech / outsourcing preferred)
Exceptional written English (C1 / near-native) across blog, case studies, landing pages, email, and PR copy.
Confident spoken English (B2) is enough — this is a writing-first role.
Proven, high-level hands-on use of AI to produce content at scale — you've built prompt systems and repeatable pipelines, not just occasionally prompted a chatbot. (This is the make-or-break skill.)
Strong editorial judgment and taste — quality, not just speed
Solid grasp of SEO & GEO fundamentals — enough to make content that ranks and gets cited by AI assistants (technical SEO is owned separately)
Data-literate — you read the funnel, understand cause and effect, and measure your content's impact
Able to build repeatable systems, not just one-off pieces
Proactive owner of outcomes across parallel content tracks

Nice to have

Background in a software, AI, or technology company
GEO / LLM-answer optimization experience
Lead-magnet or funnel-content experience
Ghostwriting, podcast, or media-appearance experience
A good sense of humor

Benefits

Work at a Top-employer company (according to DOU 2025).
A strong culture built on empathy, trust, openness, and real care for employees.
Competitive compensation with regular reviews.
Paid vacation and sick leave.
Medical insurance.
Personal learning budget and access to top HR tools, platforms, and practices.
Team events and regular team-building activities