Digital Marketing Manager

Digital Marketing Manager Company: Wildpunch Design Pvt. Ltd. Location: Hazratganj, Lucknow (On-site) Department: Digital Marketing Experience: 3-4 years (agency experience preferred) About the Role We're looking for a performance-driven Digital Marketing Manager to own SEO, paid advertising, lead generation, and website performance across our client portfolio. This is a hands-on role focused on results — you'll be measured on rankings, qualified leads, cost-per-lead, and ROAS. You should be equally comfortable optimizing a Google Ads campaign, auditing a website's SEO, managing Google Business Profiles, and overseeing website builds that convert. Key Responsibilities SEO Own end-to-end SEO strategy across clients — technical, on-page, and off-page. Conduct site audits, keyword research, and competitor analysis; build and execute SEO roadmaps. Improve organic rankings, traffic, and domain authority; coordinate content and link-building efforts. Track and report ranking movements, organic growth, and conversions. Performance Marketing & Paid Ads Plan, launch, and optimize paid campaigns on Google Ads (Search, Display, PMax) and Meta Ads (Facebook & Instagram). Manage ad budgets across accounts, driving down cost-per-lead while scaling conversions. Run A/B tests on creatives, audiences, and landing pages to maximize ROAS. Continuously monitor performance and reallocate spend for the best return. Lead Generation Build and manage lead-gen funnels end-to-end — from ad to landing page to conversion. Optimize campaigns specifically for lead quality and volume, not just clicks. Coordinate with clients and internal teams to track lead-to-conversion pipelines. Implement and manage tracking (conversion events, pixels, forms, CRM handoffs). Website Development Oversee website builds and landing pages from planning to launch, coordinating with designers and developers. Ensure websites are SEO-friendly, fast-loading, mobile-responsive, and conversion-optimized. Manage website content, structure, and UX to support marketing and lead-gen goals. Handle ongoing site maintenance, updates, and performance monitoring (site speed, Core Web Vitals, uptime). Google Business Profile (GMB) Management Set up, optimize, and manage Google Business Profiles for local SEO and visibility. Manage reviews, posts, Q&A, and local listings to drive local search performance and calls/walk-ins. Improve local pack rankings and Maps visibility for location-based clients. Reporting & Client Management Track KPIs using GA4, Google Ads, Meta Business Suite, Search Console, and rank-tracking tools. Present clear monthly performance reports with insights and next-step recommendations. Act as the strategic point of contact for assigned client accounts. Required Skills & Qualifications 4–7 years in digital/performance marketing, with a strong track record in SEO and paid lead generation (agency background preferred). Hands-on expertise with Google Ads, Meta Ads, GA4, Google Search Console, and GMB. Strong grasp of technical + on-page SEO and local SEO. Working knowledge of website development and CMS platforms (WordPress, etc.), with an understanding of SEO and conversion best practices. Proven ability to reduce cost-per-lead and improve ROAS across multiple accounts. Experience with landing page optimization and conversion tracking. Excellent analytical, communication, and client-handling skills. Bachelor's degree in Marketing or related field; Google & Meta certifications are a plus. What We Offer Ownership of high-impact performance accounts. A collaborative, creative agency environment. Room to grow as the department scales. To Apply: Send your resume to hr@wildpunch.in Show more