Digital Marketing And SEO Professional

Role Description This is a full-time, on-site role for a Digital Marketing and SEO Professional based in Trivandrum. The role involves planning and executing digital marketing campaigns across search, social media, and other online channels to increase brand visibility and generate qualified leads. The professional will conduct keyword research, on-page and off-page SEO optimization, technical SEO checks, and performance tracking using analytics tools. Responsibilities include creating SEO-friendly content briefs, collaborating with designers and developers to optimize landing pages, and managing paid campaigns where required. The role also includes monitoring campaign performance, preparing regular reports, and recommending data-driven improvements aligned with FIST Innovations’ business goals and target markets. Qualifications Strong skills in SEO strategy, including keyword research, on-page optimization, technical SEO, and link-building practices. Experience in digital marketing execution across channels such as search, social media, email, and display advertising. Proficiency with analytics and marketing tools (e.g., Google Analytics, Google Search Console, Google Ads, Meta Ads, basic CRM or marketing automation platforms). Ability to develop and optimize SEO-focused content in collaboration with content creators and designers. Understanding of website performance factors, user experience, and conversion rate optimization. Relevant bachelor’s degree (e.g., Marketing, Communications, Business, IT) or equivalent practical experience. Strong written and verbal communication skills and the ability to present performance insights clearly. Demonstrated ability to work collaboratively in cross-functional teams and manage multiple campaigns simultaneously. Experience in B2B technology, SaaS, or enterprise software marketing is an advantage. Up-to-date knowledge of digital marketing trends, search engine algorithms, and best practices in data privacy and ethical marketing. Show more