Social Media Manager
Trafilea
WorldwideremotePosted 1 month ago
Skill Required
Social-Media-ManagerSocial-Media-StrategyContent-StrategyBrand-ManagementDigital-MarketingSocial-Media-Marketing-ManagerSocial-Media-Content-ManagerSocial-Media-Account-ManagerSocial-Content-ManagerSocial-Media-Community-ManagerSocial-Media-Communications-ManagerSocial-Community-ManagerSocial-Media-ManagementSocial-Media-Support-ManagerSocial-MediaautomationdevelopingData StructuresbuildingTestNGandAIFulltime
Key highlights
- 4–6 years of social media experience required
- 100% Remote work
- USD competitive salary
- Paid time off
- Daily use of AI tools for workflow
- Experience in apparel, shapewear, beauty, intimates, or DTC lifestyle brands
Role overview
Trafilea is seeking a Social Media Manager to lead and evolve Shapermint’s organic social presence across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts. The role will own the end‑to‑end social strategy—covering trend analysis, content ideation, creative direction, performance tracking and optimization—and will collaborate closely with Influencer, Paid Media, Creative, CX, and Growth teams to drive measurable engagement and revenue impact.
Responsibilities
- Lead and evolve Shapermint’s organic social presence across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts.
- Build and execute the organic social strategy across all major platforms.
- Identify trends, hooks, formats, and storytelling styles gaining traction within apparel, shapewear, beauty, and lifestyle categories.
- Develop creative concepts and content series designed to increase engagement, shares, saves, watch time, and organic growth.
- Turn performance insights into actionable creative directions and structured content testing.
- Lead the aesthetic and creative direction of Shapermint’s social channels.
- Create strong creative briefs with clear hooks, narratives, format direction, and platform‑specific execution guidance.
- Use AI tools daily to accelerate trend analysis, competitor research, ideation, and creative workflows.
- Track social KPIs and identify opportunities to improve both engagement and revenue contribution.
- Manage content calendars and coordinate execution across internal teams and external partners.
- Bring fresh, unexpected, and culturally relevant ideas to the table consistently.
Requirements
- 4–6 years of experience managing social media for apparel, shapewear, beauty, intimates, or DTC lifestyle brands.
- Strong understanding of what performs organically on Instagram, TikTok, Pinterest, and short‑form video platforms today.
- Strong creative taste and understanding of modern fashion/lifestyle storytelling.
- Experience developing creative strategies and translating business goals into platform‑native content.
- Comfortable working with dashboards, performance metrics, and attribution data to guide decisions.
- Active use of AI tools as part of the daily workflow for research, ideation, competitor analysis, and optimization.
- Fluent English communication skills.
Benefits
- 100% Remote
- USD competitive salary
- Paid time off
- Dynamic, diverse, and talented global team
- Opportunity to work with AI and automation in eCommerce
- Work on scaling globally loved DTC brands
Additional details
- About Trafilea: Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine that powers the next generation of consumer brands.
- Trafilea has over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, combining technology, growth marketing, and operational excellence to scale purpose‑driven, digitally native brands.
- The company owns and operates its own digitally native brands (not an agency) with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
- Trafilea is a tech‑led eCommerce group scaling its own globally loved DTC brands while helping ambitious talent grow quickly.
- Originally posted on Himalayas.