Social Media Manager
Trafilea
WorldwideremotePosted 7 days ago
Skill Required
Social-Media-ManagerSocial-Media-StrategyContent-StrategyBrand-ManagementDigital-MarketingSocial-Media-Marketing-ManagerSocial-Media-Content-ManagerSocial-Media-Account-ManagerSocial-Content-ManagerSocial-Media-Community-ManagerSocial-Media-Communications-ManagerSocial-Community-ManagerSocial-Media-ManagementSocial-Media-Support-ManagerSocial-MediaautomationdevelopingData StructuresbuildingTestNGandAIFulltime
Key highlights
- USD competitive salary
- 4–6 years of experience required
- 100% Remote
- Requires active use of AI tools
Role overview
Trafilea is a Consumer Tech Platform for Transformative Brand Growth building an AI Growth Engine to scale purpose-driven, digitally native brands. We are looking for a Social Media Manager to lead and evolve Shapermint’s organic social presence across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts. This role is about understanding social algorithms, identifying cultural and category trends early, and turning those insights into content that people genuinely want to watch, save, share, and engage with. The Social Media Manager will own the social strategy end-to-end, ensuring the presence feels elevated, aspirational, body-positive, and highly relevant to modern consumers while driving measurable engagement and revenue impact.
Responsibilities
- Building and executing the organic social strategy across all major platforms
- Identifying trends, hooks, formats, and storytelling styles that are gaining traction within apparel, shapewear, beauty, and lifestyle categories
- Developing creative concepts and content series designed to increase engagement, shares, saves, watch time, and organic growth
- Turning performance insights into actionable creative directions and structured content testing
- Leading the aesthetic and creative direction of Shapermint’s social channels
- Creating strong creative briefs with clear hooks, narratives, format direction, and platform-specific execution guidance
- Using AI tools daily to accelerate trend analysis, competitor research, ideation, and creative workflows
- Tracking social KPIs and identifying opportunities to improve both engagement and revenue contribution
- Managing content calendars and coordinating execution across internal teams and external partners
- Bringing fresh, unexpected, and culturally relevant ideas to the table consistently
- Work closely with Influencer, Paid Media, Creative, CX, and Growth teams to ensure social content supports broader campaign initiatives
Requirements
- 4–6 years of experience managing social media for apparel, shapewear, beauty, intimates, or DTC lifestyle brands
- Strong understanding of what performs organically on Instagram, TikTok, Pinterest, and short-form video platforms today
- Strong creative taste and understanding of modern fashion/lifestyle storytelling
- Experience developing creative strategies and translating business goals into platform-native content
- Comfortable working with dashboards, performance metrics, and attribution data to guide decisions
- Active use of AI tools as part of the daily workflow for research, ideation, competitor analysis, and optimization
- Fluent English communication skills
Benefits
- 100% Remote
- USD competitive salary
- paid time off
Additional details
- Trafilea has over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries
- Trafilea owns and operates its own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint
- Originally posted on Himalayas