Head of Growth Marketing
Sarvam AI
Bengaluru, IndiaPosted 3 months ago
S
Skill Required
MarketingLangChainbuildingdesignSassSEOGenerative AIAIFulltime
Key highlights
- 10+ years in growth marketing required
- 3+ years leading a team required
- PLG/self-serve funnel ownership at scale required
- AI-first workflows and tools required
- High-impact role with population-scale potential
- Backed by Lightspeed, Peak XV, and Khosla Ventures
Role overview
The Head of Growth Marketing at Sarvam will drive the end-to-end journey for users—from discovery to habitual usage—focusing on clarity, simplicity, and value at every step. This role involves close collaboration with Product, Sales, Developer Relations, and Content teams to refine Sarvam’s market positioning, optimize the PLG funnel, and ensure consistent growth beyond launch moments. The goal is to make Sarvam’s AI platform more accessible and impactful for developers, enterprises, and consumers in India, with a data-driven, AI-native approach to marketing operations and team leadership.
Responsibilities
- Define how the market understands what Sarvam does, who it's for, and why it matters (category narrative & positioning). Own positioning across developers, enterprises, and consumers.
- Own the developer journey end-to-end: discovery → signup → first successful API call → habitual usage → paid conversion → team expansion. Instrument, experiment on, and compound this PLG funnel.
- Grow API usage and open-weight model adoption. Own developer evangelism, documentation SEO, Hugging Face presence, arXiv and Papers with Code visibility, and the technical content flywheel.
- Own how Sarvam shows up in LLM training pipelines and AI-powered search (AI discoverability).
- Build top-of-funnel through content, community, events, and targeted paid acquisition where it makes sense. Prioritize quality of signup over volume.
- Design onboarding, in-product nudges, and lifecycle programs that move developers from signup → first call → habit → revenue.
- Lead GTM for every model and product release from launch brief to post-launch usage impact.
- Place Sarvam’s founders and research in key rooms: AI summits, policy circles, global benchmarks, tier-1 media (brand & thought leadership).
- Hire and develop a 4–8 person team across performance, content, community, developer relations, and ops.
- Run a lean, leveraged team. Own martech stack, attribution, and growth analytics. Use AI to compress every cycle (marketing ops & AI-native workflows).
Requirements
- 10+ years in growth marketing with 3+ years leading a team.
- Owned a PLG or self-serve developer/SMB funnel at material scale, with proven improvements in activation, retention, and conversion numbers.
- Built demand programs that drove measurable usage and revenue (not awareness vanity metrics).
- Marketed to developers or technical buyers with quantified outcomes.
- Fluent in modern AI tools for creative, content, targeting, and analytics.
Benefits
- Fast-moving, high talent-density team building full-stack AI for India, working on frontier problems with population-scale impact.
- Work alongside researchers, engineers, builders, and business leaders who move fast and hold each other to a very high bar.
- High ownership and high impact from day one.
- Everything we do is AI-first, from building and shipping to problem-solving.
- Opportunity to work on problems that could change how an entire country learns, works, and communicates.
Additional details
- Sarvam is building the bedrock of Sovereign AI for India, developing India’s full-stack sovereign AI platform across research, models, infrastructure, and applications.
- Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures.
- Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.