Posted today · be early
AI Growth Marketing Lead
Go Vocal
WorldwideremotePosted 1 day ago
Skill Required
Growth-MarketingAI-MarketingDigital-MarketingB2B-MarketingDemand-GenerationGrowth-Marketing-LeadAI-Growth-MarketingSenior-AI-Marketing-StrategistGrowthMarketingAISalesforceHubSpotWordPressGraphQLSemrushSassSEOandGoogle AnalyticsConversion OptimizationGoFulltime
Key highlights
- Base salary range of 57.5k–67.5k EUR
- Remote work within Europe (CET ± 2)
- Unlimited mental well‑being support via OpenUp
- 26 days of paid time off
- 10% of time allocated for personal projects and self‑development
- Focus on AI‑driven growth marketing within a civic engagement platform
Role overview
The AI Growth Marketing Lead will own Go Vocal’s qualified pipeline KPI and build an experimentation engine powered by AI and automation to uncover new growth levers. The role combines demand‑generation strategy, funnel automation, content and SEO management, website optimization, and cross‑functional coordination to scale the platform’s civic engagement worldwide.
Responsibilities
- Own the qualified pipeline KPI and decide proactive tests to meet targets and scale demand generation exponentially
- Build and maintain an experimentation engine using automations, agents, and AI enrichment to run tests faster than a larger team could
- Revisit funnel and nurturing system to implement AI‑driven automations, agents, and personalization into growth workflows
- Manage campaigns and channels including thought‑leadership content distribution, GovTech partnerships, ABM, SEO, AI search visibility, and paid ads through an agency
- Operate website as a growth surface: CRO, A/B tests, technical SEO, demo request flow, and directly edit pages based on conversion data
- Generate automated, data‑driven reports trusted by leadership and Sales
- Ship growth experiments end‑to‑end—hypothesis, build, launch, readout, decision
- Coordinate with non‑direct reports such as a paid‑ads agency, brand content team, and Sales follow‑up
- Operate hands‑on with the stack: a CRM (Salesforce or HubSpot), GA4, Ahrefs, and a CMS like Webflow
- Work remotely within Europe (CET ± 2)
Requirements
- Proficiency in growth experimentation and funnel optimization
- Experience building and deploying AI‑driven automation workflows using tools such as n8n, Make, Zapier, Claude, Clay/Apollo or custom scripts/agents
- Strong campaign and channel management skills covering content distribution, partnerships, ABM, SEO, AI search visibility, and paid advertising
- Hands‑on experience with CRO, A/B testing, technical SEO, and conversion‑driven website operations
- Ability to produce automated reporting and insights for leadership and sales
- Familiarity with CRM systems (Salesforce or HubSpot), GA4, Ahrefs, and a CMS like Webflow
- Remote work capability within CET ± 2 hours
Nice to have
- Background in demand‑gen or digital marketing at a B2B startup, growth role, full‑stack marketing seat at a small company, or agency handling the complete digital mix
- Demonstrated ability to ship growth experiments end‑to‑end
Benefits
- 26 days of PTO
- Yearly training budget
- Collective bonus plan
- Unlimited access to mental well‑being support via OpenUp
- Full remote‑work flexibility (including hybrid options)
- 10% of time dedicated to personal projects and self‑development
- Annual global retreats
- Competitive base salary ranging from 57.5k to 67.5k EUR
Additional details
- Go Vocal is a gov‑tech SaaS scale‑up reshaping digital democracy, empowering 750,000+ people across 750+ cities in 20+ countries
- Recognized as Europe’s Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine
- Mission: build stronger democracies by making public decision‑making more inclusive, participatory, and responsive
- Team culture values autonomy, ownership, diversity, international collaboration, purpose and fun, with informal and flexible environment
- Go Vocal is committed to diversity, equity, and inclusion and actively works to improve racial diversity
- The role is part of a 50+ employee company transitioning from startup to scale‑up with ongoing international expansion
- The position is originally posted on Himalayas