AI Growth Marketing Lead
Go Vocal
WorldwideremotePosted 1 month ago
Skill Required
Growth-MarketingAI-MarketingDigital-MarketingB2B-MarketingDemand-GenerationGrowth-Marketing-LeadAI-Growth-MarketingSenior-AI-Marketing-StrategistGrowthMarketingAISalesforceHubSpotWordPressGraphQLSemrushSassSEOandGoogle AnalyticsConversion OptimizationGoFulltime
Key highlights
- We’re hiring an AI Growth Marketing Lead to build Go Vocal’s next growth chapter and own and ship our growth experimentation.
- Competitive compensation between 57.5k and 67.5k EUR base.
- Key role in growth from startup to scale-up (50+ employees).
- Must work remotely in Europe (CET ± 2).
Role overview
Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 750+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe's Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we're on track to reach 2.5 million active participants. Most teams talk about AI-powered growth. We're hiring someone to ship it. As our AI Growth Marketing Lead, you'll own our qualified pipeline number and build the experimentation engine that finds the growth levers we haven't cracked yet — using automations, agents, and AI enrichment to run more tests, faster, than a team our size normally could.
Responsibilities
- Own the qualified pipeline KPI and proactively decide what to test to meet targets and scale demand gen exponentially.
- Lead the work to revisit the funnel and nurturing system to make real use of automations, agents, and AI enrichment and personalization.
- Turn AI-driven work into growth workflows that are faster and better than what a bigger team could do by hand.
- Test and execute thought-leadership content distribution, GovTech partnerships, ABM, SEO and AI search visibility, and paid ads (through our agency).
- Find the right mix of campaigns and channels and execute them to high standards.
- Handle CRO, A/B tests, technical SEO, and the demo request flow, editing pages yourself rather than filing tickets.
- Let conversion data decide what gets built next.
- Ensure leadership trusts and Sales actually uses your reporting, which is refreshed automatically, not rebuilt by hand every Monday.
- Build with AI tools such as n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents.
- Ship growth experiments end-to-end: hypothesis, build, launch, readout, decision.
- Get things done through people who don't report to you: an agency on paid, a Brand team on content, Sales on follow-up.
- Work hands-on with the stack: a CRM (Salesforce or HubSpot), GA4, Ahrefs, a CMS like Webflow.
Requirements
- You are a growth marketeer, generalist by personality, curious across the whole funnel.
- You build with AI: n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents. We'll ask to see what you've made.
- You've shipped growth experiments end-to-end: hypothesis, build, launch, readout, decision.
- You get things done through people who don't report to you: an agency on paid, a Brand team on content, Sales on follow-up.
- You’re hands-on with the stack: a CRM (Salesforce or HubSpot), GA4, Ahrefs, a CMS like Webflow.
- You work remotely in Europe (CET ± 2).
- You care about the work itself: civic engagement, public trust, governments that actually listen.
Benefits
- The opportunity to create social impact at scale by helping local governments engage their communities.
- A key role in our growth from startup to scale-up (currently 50+ employees) and our continued international expansion.
- A healthy, collaborative work culture with autonomy and ownership.
- A diverse, international, and mission-driven team that values both purpose and fun.
- An informal and flexible work environment, including hybrid work options.
- Regular team events, inspiring lunches, quarterly town halls, and annual global retreats.
- 10% of your time is dedicated to personal projects and self-development.
- A competitive compensation and benefits package (between 57.5k and 67.5k EUR base), including 26 days of PTO, a yearly training budget, a collective bonus plan, unlimited access to mental well-being support (via OpenUp), full remote-work flexibility, and more.
Additional details
- Go Vocal is committed to diversity, equity, and inclusion. While we’re proud of our cultural diversity and gender parity, we acknowledge the need for greater racial diversity in our team—and we’re actively working to improve it. We strongly encourage individuals from all backgrounds, experiences, and perspectives to apply.
- You might come from demand gen or digital marketing at a B2B startup, a growth role, a full-stack marketing seat at a small company, or an agency where you ran the whole digital mix for clients. The title on your CV matters less than what you've shipped. You don't need to tick every box. If the mission excites you and you bring the drive to ship, apply.