Head of Marketing
Wikimedia Foundation
Brazil, Canada, Colombia, France, Germany +15 moreremotePosted 16 days ago
Skill Required
Head-of-MarketingProduct-MarketingBrand-MarketingIntegrated-MarketingMarketing-LeadershipHead-Of-Brand-MarketingHead-Of-Marketing-And-BrandingHead-Of-Marketing-And-CommunicationsHead-Of-Marketing-OperationsHead-Of-Digital-MarketingHead-of-Product-MarketingGroup-Head-Of-MarketingMarketing-DirectorPerformance MarketinganalyticsbuildingAgileSEOandGoFulltime
Key highlights
- US$143,478 to US$217,585 annual pay range (US-based)
- 12+ years of marketing experience required, with at least 5 years in b2c product marketing
- Must have line management of multi-disciplinary teams
- Remote-first role open to candidates in UTC+2 to UTC-4
- Must have experience with campaign analytics and translating data into strategic decisions
- Must have direct experience evaluating or implementing marketing technology (CRM, audience/campaign data platforms)
Role overview
The Wikimedia Foundation is looking for an experienced Head of Marketing to help establish and oversee a new function responsible for product and integrated marketing. The Head of Marketing will help build this from the ground up, bringing existing integrated marketing work together with this new capability into one unified function that will help ensure Wikipedia remains visible and relevant to generations of readers around the world. Positioned within the External Communications team, the Head of Marketing will collaborate with Foundation stakeholders to shape their go-to-market approach. While the primary audience focus is readers, they will also help develop a unified view of audience engagement across the Foundation's external audiences. This role is remote and open to candidates across UTC+2 to UTC-4 (Central European through Eastern Time). Given the globally distributed nature of the team and role requirements, flexibility outside standard hours should be expected.
Responsibilities
- Work with the Senior Director of External Communications to help establish product marketing as an emerging function, developing the processes and go-to-market approach needed to engage new external audiences.
- Recruit and lead team members overseeing product marketing, ensuring alignment with strategy and organisational needs.
- Lead coordination with Foundation departments to establish a shared approach to external audience engagement, and campaign planning.
- Bring a retention and lifetime-engagement lens to product marketing planning.
- Develop a foundation for product marketing metrics including audience growth, campaign impact, adoption/retention improvement, stronger brand awareness, or clearer GTM process.
- Establish strong commercial judgement within the audience and competitive landscape, able to identify and prioritise market needs and balance that with corresponding product features.
- Partner with the Brand Studio and Brand Management team to develop a shared global brand marketing approach.
- Line-manage team members responsible for integrated and performance marketing, including paid media and owned digital experiences.
- Collaborate with Insights and Brand Studio on developing new marketing briefs, staffing for new projects, and development of campaigns and activations that grow global brand visibility, likeability, and awareness.
- Ensure strategic alignment between the briefs product marketing produces and how the wider marketing and communications team adopts them.
- Oversee the development and execution of the Foundation's web, SEO/GEO, and app store strategy as core organic growth channels.
- Architect and oversee decisions on marketing technology and tooling, ensuring seamless data integration between CRM platforms, martech systems, product analytics tools, and communication channels.
- Stay at the forefront of trends, platform shifts, emerging channels, and marketing tools.
- Actively managing priorities across the dual remit of product marketing and integrated marketing, ensuring sufficient attention is directed to both.
- Overseeing and managing relationships with external agencies.
Requirements
- 12+ years of marketing experience
- significant knowledge of product marketing (at least 5 years in a b2c setting)
- line management of multi-disciplinary teams
- Experience at a major website, online publisher/platform, growing and engaging audiences at scale globally
- Experience building product messaging and value propositions, with global audience segmentation and lifecycle marketing experience
- Ability to adapt tone, voice, and message across different cultural contexts
- Experience in agile, fast-paced, complex, and ambiguous marketing environments
- comfortable balancing both a hands on and strategic approach, while handling long-term strategy building with short-term performance demands
- Experience in leading through influence and collaboration to drive alignment across teams and departments
- Experience developing and overseeing a multichannel strategy across paid, owned, and earned media
- Ability to operate as a peer with internal stakeholders
- Experience with campaign analytics, with the ability to translate data into shared strategic decisions
- Direct experience evaluating or implementing marketing technology, such as CRM or audience and campaign data platforms
- Experience working remotely and across multiple time zones and emerging markets, including leading a distributed team
- Budget management experience
Nice to have
- Curiosity and enthusiasm for the Wikimedia mission
Benefits
- Remote-first organization
- Anticipated annual pay range for US-based applicants: US$143,478 to US$217,585 (individualized based on cost of living, skills, experience and location)
- Pay range adjusted for country of hire for non-US applicants
- No salary history requested or considered
- US Benefits & Perks available to US employees
- US citizens/permanent residents may be eligible for specific countries not listed for general hiring
Additional details
- Reports to: Senior Director of External Communications
- Reports to: Senior Director of External Communications
- Positioned within the External Communications team
- The Wikimedia Foundation is the non-profit that hosts Wikipedia and other Wikimedia projects
- Our vision is a world in which every single human can freely share in the sum of all knowledge
- The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations
- Receives donations from millions of individuals around the world, with an average donation of about $15
- Also receives donations through institutional grants and gifts
- United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA
- Equal opportunity employer valuing diverse workforce and inclusive, equitable workplace
- Encourages diverse range of backgrounds to apply
- Does not discriminate against any person based upon race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics
- Remote-first organization with staff members including contractors based 40+ countries
- Currently able to hire in US States: Arizona, California, Colorado, Connecticut, District of Columbia*, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico*, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming
- Currently able to hire in Countries: Brazil, Canada, Colombia, France, Germany, Ghana, India, Indonesia, Italy, Kenya*, Mexico, Morocco, Netherlands, Poland, Singapore*, South Africa, Spain, Switzerland and the United Kingdom
- *Please note: US Territories or Federal Districts and specific country restrictions apply (citizens/permanent residents only for certain countries)
- Non-US employees hired through local third party Employer of Record (EOR) and must have current work authorization in their location
- Periodically reviews this list to streamline to ensure alignment with hiring requirements
- Can reach out to recruiter to understand more about specific pay range for location during interview process
- Qualified applicants requiring assistance or accommodation due to disability may contact: or +1 (415) 839-6885
- Applicant Privacy Policy available
- Links to: What does the Wikimedia Foundation do?, What makes Wikipedia different from social media platforms?, Our Projects, Our Tech Stack, News from across the Wikimedia movement, Wikimedia Blog, Wikimedia 2030