Business Partnership & Alliances - Senior Manager - Loyalty Business
Paytm
Noida, Uttar Pradesh, IndiaPosted 4 months ago
Skill Required
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Key highlights
- 3–7 years of required experience in business partnerships
- Bachelor’s degree required (MBA preferred)
- Role focuses on strategic B2B partnerships in loyalty and rewards
- Part of Paytm, India’s leading fintech and payments company
Role overview
Paytm is India’s leading mobile payments and financial services distribution company, pioneering mobile QR payments and empowering small businesses with payments and commerce solutions. The Paytm Loyalty & Rewards team builds and manages end-to-end B2B engagement and retention solutions, including loyalty infrastructure, rewards marketplaces, and campaign engines, serving brands across FMCG, banking, fintech, telecom, and e-commerce. The role involves driving strategic partnerships in the loyalty and rewards ecosystem by identifying, negotiating, and onboarding brands, merchants, and corporate partners to expand program offerings, enhance member engagement, and drive incremental revenue.
Responsibilities
- Identify and target potential partners across industries (FMCG, retail, travel, e-commerce, BFSI, hospitality, etc.) for loyalty tie-ups.
- Pitch the value proposition of loyalty solutions and negotiate win–win partnership agreements.
- Build multi-sector partner portfolios to enhance member redemption and earning opportunities.
- Manage key partner accounts to ensure satisfaction, retention, and growth.
- Collaborate with partners on co-branded campaigns, joint promotions, and customer engagement initiatives.
- Track partner performance and recommend optimization strategies.
- Conduct competitor analysis, industry trend monitoring, and opportunity mapping in the loyalty space.
- Work with product and marketing teams to align partner offerings with customer needs and company goals.
- Deliver on sales and partnership acquisition targets.
- Ensure partner deals contribute to incremental revenue, customer acquisition, and engagement KPIs.
Requirements
- Bachelor’s degree in Business, Marketing, or related field.
- 3–7 years in business partnerships (preferably in loyalty programs, rewards platforms, fintech, CRM, brand alliances, brand marketing, or allied sectors).
- Proven track record of closing B2B deals and managing partner portfolios.
- Strong negotiation, presentation, and networking abilities.
- Understanding of loyalty program mechanics, reward redemption models, and partnership monetization.
- Ability to work cross-functionally with product, marketing, and analytics teams.
- Proficient in MS Office and CRM tools.
- Entrepreneurial mindset with a passion for partnerships.
- Strong communication and interpersonal skills.
- Ability to work in a target-driven, fast-paced environment.
- Analytical thinking with data-driven decision-making capabilities.
Nice to have
- MBA preferred.
Benefits
- Mission to bring half a billion Indians into the mainstream economy through innovative financial technology solutions.
- Part of India’s largest merchant acquirer and one of the leading fintech companies, powering millions of businesses.
Additional details
- KPIs: Number of new partnerships signed, Partner revenue contribution to overall loyalty program, Customer engagement and redemption rates driven by partner offers, Retention and satisfaction scores of existing partners.