Growth Marketer Retention - Apparel

Trafilea

WorldwideremotePosted 2 months ago

Skill Required

Growth-MarketingCRM-MarketingLifecycle-MarketingRetention-MarketingDigital-MarketingGrowth-and-Retention-MarketingGrowth-MarketerRetention-Marketing-SpecialistCustomer-Retention-MarketingGrowth-Marketer-ManagerEmail MarketingSalesforceanalyticalautomationbuildingOracledesignCloudandAIFulltime

Key highlights

100% Remote
USD competitive salary
1–3 years experience required
Owned marketing channels experience required
Klaviyo, Salesforce Marketing Cloud, Oracle Responsys, or Insider experience preferred

Role overview

Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, they combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. They own and operate their own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Trafilea is a tech-led eCommerce group scaling their own globally loved DTC brands, while helping ambitious talent grow just as fast. They are 100% Remote with USD competitive salary, paid time off, and more.

Responsibilities

Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp
Build, launch, and optimize CRM campaigns directly inside marketing automation platforms
Run A/B tests to continuously improve open rates, click-through rates, conversions, and revenue
Segment customer audiences and deliver personalized communications using dynamic content and product recommendations
Write compelling copy for retention campaigns while collaborating with designers and content teams
Execute onboarding, engagement, reactivation, and win-back programs across the customer lifecycle
Analyze campaign performance, identify actionable insights, and recommend optimizations based on data
Ensure campaigns comply with industry regulations and email/SMS best practices
Partner with Product, CX, Data, Design, and Content teams to deliver a seamless customer experience

Requirements

1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Email Marketing
At least 1 year managing owned marketing channels such as Email, SMS, Push Notifications, or WhatsApp
Hands-on experience building campaigns and automation workflows in CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Oracle Responsys, or Insider
Experience writing marketing copy and collaborating on creative assets
Strong analytical mindset with the ability to translate campaign data into optimization opportunities
Comfortable working in fast-paced, high-growth environments such as e-commerce, marketplaces, consumer apps, or D2C brands
Strong communication skills and an ownership mentality
English proficiency to collaborate in a global environment