Zobhira
Sign up
Posted today · be early

Social Media Manager

Brand Arbor Services and Retail

IndiaremotePosted today
Brand Arbor Services and Retail logo

Skill Required

Social-Media-ManagerDigital-Marketing-ManagerBrand-Marketing-ManagerMarketing-ManagerSocial-Media-Marketing-ManagerSocial-Media-Content-ManagerSocial-Media-Account-ManagerSocial-Content-ManagerSocial-Media-Community-ManagerSocial-Media-Communications-ManagerSocial-Community-ManagerSocial-Media-ManagementSocial-MediaSocial Media MarketingGoogle AnalyticsEmail Marketingrelated fieldGoogle AdsanalyticalMeta AdsanalyticsdesignCanvaPerformance MarketingSEOandFulltime

Key highlights

  • Remote position
  • 3–6 years of experience
  • Bachelor's degree in Marketing, Business Administration, Communications or a related field
  • Ability to travel regularly between Bhopal and Indore
  • MBA in Marketing preferred

Role overview

Responsibilities

  • Develop and execute the overall digital marketing strategy aligned with business objectives.
  • Manage all social media platforms including Instagram, Facebook, LinkedIn and YouTube.
  • Create and maintain monthly content calendars.
  • Plan and optimize paid campaigns across Meta, Google and other digital channels.
  • Manage influencer marketing and creator collaborations.
  • Oversee website updates, SEO and organic traffic growth.
  • Execute email marketing and customer engagement campaigns.
  • Monitor campaign performance using Google Analytics, Meta Business Suite and other reporting tools.
  • Track competitor activities, emerging trends and customer insights to improve marketing effectiveness.
  • Create engaging brand communication across all digital platforms.
  • Coordinate with photographers, designers, videographers and content creators.
  • Write compelling captions, campaign copy and product communication.
  • Build and nurture the online community through active engagement.
  • Ensure consistency in brand messaging and visual identity across all touchpoints.
  • Plan and execute trade marketing initiatives across Bhopal and Indore.
  • Manage retail branding including POSM, in-store visibility and merchandising.
  • Execute product sampling campaigns, college activations and local marketing events.
  • Coordinate with sales teams for market launches and promotional campaigns.
  • Monitor retail execution quality and ensure brand visibility standards are maintained.
  • Work closely with distributors and retail partners to improve in-store presence and customer engagement.
  • Measure effectiveness of trade marketing investments and recommend improvements.
  • Recruit, train and manage marketing interns across Bhopal and Indore.
  • Allocate weekly tasks and monitor execution quality.
  • Conduct regular reviews and provide coaching and feedback.
  • Build standard operating processes for marketing execution.
  • Foster a culture of ownership, creativity and accountability.
  • Track KPIs across digital and offline marketing activities.
  • Measure: Reach, Engagement, Lead Generation, ROAS, Follower Growth, Retail Activation Effectiveness, Campaign ROI.
  • Prepare weekly and monthly marketing dashboards with actionable insights.
  • Recommend improvements based on data and market learnings.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications or a related field.
  • 3–6 years of experience in Digital Marketing, Brand Marketing or Trade Marketing.
  • Strong understanding of Meta Ads, Google Ads and social media marketing.
  • Knowledge of SEO, Google Analytics (GA4), Google Search Console and basic website management.
  • Experience in planning retail activations and trade marketing campaigns.
  • Excellent communication and project management skills.
  • Strong analytical mindset with the ability to convert insights into action.
  • Comfortable managing multiple projects simultaneously.
  • Ability to travel regularly between Bhopal and Indore.
  • Experience working with influencers and creator communities.
  • Knowledge of Canva, Adobe Creative Suite or similar design tools.
  • Prior experience managing interns or junior team members.

Nice to have

  • Experience in FMCG, Food & Beverage, Consumer Goods or D2C brands preferred.
  • MBA in Marketing preferred.
  • Google Ads or Meta Blueprint certifications are an advantage.

Additional details

  • This is a remote position.
  • Success in this role will be measured through: Growth in social media engagement and community; Improvement in digital campaign performance and ROAS; Increase in qualified leads generated; Successful execution of trade marketing activities; Quality of retail branding and visibility; Effectiveness of sampling and activation campaigns; Growth in brand awareness across Bhopal and Indore; Development and performance of the intern team; Contribution of marketing initiatives toward sales growth.
  • Originally posted on Himalayas.
Apply now