Senior Digital Marketer
PlatformQ
WorldwideremotePosted 15 days ago
Skill Required
Digital-MarketingB2B-MarketingGrowth-MarketingSenior-MarketingSenior-Digital-MarketingSenior-Digital-Marketing-ManagerSenior-Digital-Marketing-StrategistSenior-Online-Marketing-ManagerSenior-Performance-MarketerSenior-Content-MarketerSenior-Growth-MarketerDigital-MarketerTestNGdesignSEOandAIFulltime
Key highlights
- Salary range: $90,000 - $115,000
- 5–7 years of digital marketing experience required
- Remote-first work environment with EST time zone preference
- Experience with CRM database management and segmentation required
- Bonus for B2B client acquisition specialization
- High-impact role with real ownership across the company
Role overview
Medline delivers trusted education from leading clinician associations, established patient advocacy groups, and expert voices in oncology, neurology, rare disease, and more. Healthcare providers, patients, and caregivers engage with video-based education on Medline, generating insights, data, and outcomes that drive the ongoing creation of patient-centered education with meaningful impact on clinical practice. Joining the MarComms team, the Senior Digital Marketer will own the channels and data behind growth: paid media, the corporate website, and the CRM that ties campaign performance back to business results. The role is responsible for deploying data-driven campaigns from strategy to reporting in a remote-first, mission-driven environment.
Responsibilities
- Plan and execute paid media strategy across social, search, display, and email to drive client and HCP acquisition and engagement, using AI-assisted workflows when possible.
- Deliver clear, consistent reporting on OKRs and campaign performance to marketing leadership, calling out the metrics and trends.
- Build and maintain dashboards that track campaign performance against goals, turning the data into specific recommendations for what to change.
- Lead corporate website strategy, including SEO and AEO optimization, working with the content associate and design team to keep sites current, on brand, and easy to use.
- Own the marketing CRM database, expanding and maintaining it with accurate segmentation that supports targeted campaigns and better conversion rates.
- Document and maintain marketing workflows.
Requirements
- 5–7 years of digital marketing experience, with a track record of multi-channel campaign optimization (paid social, search, display, email)
- Ability to deeply analyze dashboard data to draw clear recommendations for future campaign segmentation, sequencing to improve key KPIs
- Understanding of strategy and implementation process for SEO/AEO on a B2B website
- Experience owning or maintaining a CRM database, including audience segmentation
- Highly organized with attention to detail, and productive in a remote-first, fast-paced environment
Nice to have
- Bonus if specialized in B2B client acquisition
- Experience in health education or health tech
Benefits
- A high-impact role with real ownership and visibility across the company
- Direct partnership with marketing leadership in a mission-driven environment
- Flexibility to work from anywhere, with an EST time zone preference
- Room to stretch into new areas and help shape Medline's B2B marketing strategy
Additional details
- The expected salary range for this position is $90,000 - $115,000, determined by relevant experience and prior performance.
- Originally posted on Himalayas
- Visit Medline.com for more information.