Marketing Manager

Powerful Medical

WorldwideremotePosted 16 days ago

Skill Required

Marketing-DirectorHealthcare-MarketingB2B-MarketingDigital-MarketingGrowth-MarketingDemand-GenerationMarketing-ManagerSales-and-Marketing-ManagerMarketing-Brand-ManagerMarketing-Communications-ManagerCustomer-Marketing-ManagerDigital-Marketing-ManagerMarketing-Services-ManagerMarketinganalyticalautomationObservabilityHubSpotandAIFulltime

Key highlights

Proven track record scaling SaaS or healthcare technology from early traction to hyper-growth
Transform B2C base into a high-performing B2B lead-generation engine
Optimize CAC/LTV across paid, organic, and referral channels
Lead demand generation across priority markets and scale acquisition
Build and lead a high-performing marketing team
Partner cross-functionally with Sales and Clinical to align messaging and strategies

Role overview

At Powerful Medical, the Architect & Growth Marketing leader designs and executes a full-funnel growth strategy spanning B2C and B2B segments. The role focuses on building demand generation pipelines, scaling acquisition while optimizing CAC/LTV across paid, organic, and referral channels, and transforming the existing B2C audience into a high-performing B2B lead-generation engine. Additional duties include leading webinars and lead events, managing the brand and content ecosystem across multiple channels, overseeing the website and marketing technology stack, tracking performance metrics, building and leading a top-tier marketing team, and partnering closely with Sales and Clinical teams to align messaging and strategies.

Responsibilities

Architect and execute the full-funnel growth strategy across B2C and B2B
Support pipeline, launches, and key announcements
Turn the B2C base into a high-performing B2B lead-gen engine
Lead demand generation across priority markets and scale acquisition while optimizing CAC/LTV across paid, organic, and referral channels
Run webinars and lead events and conferences including end-to-end promotion, registrations, live coverage, and follow-ups
Own the brand and content engine across LinkedIn, employer branding, blogs, newsletters, email flows, case studies, landing pages, and decks
Convert clinical evidence, KOL voices, and real-world outcomes into compelling stories for clinicians, health systems, and investors
Own the website and marketing tech stack (HubSpot CRM, automation, personalization)
Keep website pages conversion-focused and ensure decisions are data-driven
Track and report performance by monitoring key funnel metrics and iterating continuously
Build and lead a high-performing marketing team and manage external partners to maintain brand consistency
Partner cross-functionally with Sales and Clinical to refine messaging, GTM strategy, and customer engagement models

Requirements

Proven track record scaling SaaS or healthcare technology from early traction to hyper-growth
Growth hacker mindset with instinct to identify unconventional, high-leverage growth opportunities
Hands-on executor who builds, experiments, executes, and iterates in real time
Tech-native profile that is analytical, technical, and data-driven, leveraging AI for faster and smarter delivery
Strong communicator capable of translating complex clinical topics into clear and engaging messages for diverse audiences
Highly adaptable and resilient, thriving in ambiguity and making quick, informed decisions in fast-changing environments
Mission-driven individual with a co-founder mentality, interested in healthcare and AI and motivated to take full ownership of a domain