Marketing Operations Manager

Sarvam AI

Bengaluru, IndiaPosted 2 months ago

Skill Required

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Key highlights

4-6 years of experience required
Hands-on expertise with HubSpot/Marketo and Salesforce
High-impact role in AI-first environment
Work with leading Indian enterprises and institutions

Role overview

The Marketing Operations Manager at Sarvam owns the systems, data, and processes that power the marketing engine, ensuring measurability and efficiency across campaigns, channels, and teams. This role sits at the center of a fast-moving marketing team, building and maintaining the martech stack, managing data hygiene, running attribution, and automating workflows to turn a lean team into a high-impact one. The position bridges Marketing and Sales, driving lead management, reporting, and operational excellence in a B2B technology environment with a focus on AI-native solutions.

Responsibilities

Own selection, integration, and administration of the marketing stack - CRM, marketing automation, analytics, attribution, and enrichment tools. Keep systems connected and data flowing cleanly between them.
Instrument the full funnel from first visit and developer signup through to MQL, SQL, and closed revenue. Define the stages, the data model, and the definitions everyone agrees on.
Build and maintain attribution models and reporting that show what drives pipeline and usage. Deliver dashboards leadership actually uses to make decisions.
Own lead scoring, routing, and the MQL-to-SQL handoff with Sales, with clear SLAs on quality and follow-up. Keep the bridge between Marketing and Sales clean and accountable.
Set up, QA, and support campaign execution across email, paid, events, and lifecycle. Build the templates, workflows, and processes so campaigns ship faster with fewer errors.
Keep the database accurate, deduplicated, and compliant. Own segmentation, list management, and data governance including consent and privacy requirements.
Document workflows, build playbooks, and train the team on the systems. Remove the manual, repetitive work that slows the team down.
Use AI to compress every operational cycle — reporting, QA, enrichment, segmentation, and content ops. Treat the ops function itself as a place to apply Sarvam's own tools.
Track marketing spend against pipeline, manage tool contracts and renewals, and surface where budget is and is not paying off.

Requirements

4-6 years in marketing operations, revenue operations, or a closely related role at a B2B technology or SaaS company
Hands-on expertise with at least one major marketing automation platform (HubSpot, Marketo, or similar) and a CRM (Salesforce or similar), including building workflows, scoring, and integrations yourself
Strong analytical capability - you build your own dashboards, define attribution, and pull and model your own data
Track record of designing and improving lead management, funnel instrumentation, and Marketing-to-Sales handoff processes

Benefits

Fast-moving, high talent-density team building full-stack AI for India, working on problems that push the frontiers of AI with real population-scale impact
Work alongside researchers, engineers, builders, and business leaders who move fast and hold each other to a very high bar
High ownership and high impact, from day one
Everything we do is AI-first, from the way we build and ship to the way we think about problems
Work on problems that could change how an entire country learns, works, and communicates

Additional details

Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India.
Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures.
Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.