Senior Email Marketing Manager
MailerLite
WorldwideremotePosted 13 days ago
Skill Required
Email-Marketing-ManagerMarketing-ManagerDigital-Marketing-ManagerContent-Marketing-ManagerEmail MarketingbuildingwrittenGenerative AISEOandGoFulltime
Key highlights
- Yearly gross salary range of $50,000 - $70,000
- Requirement for 4+ years of hands-on email marketing experience in a SaaS context
- International health insurance with coverage in most countries
- Parental leave offering 100% paid leave for birth (maternity/paternity) or adoption
Role overview
MailerLite is seeking an experienced Senior Email Marketing Manager to join its SEO & Content Team. As one of the fastest-growing email marketing services helping over 1 million businesses worldwide, the role focuses on elevating email marketing excellence. The ideal candidate is passionate about email marketing, skilled at creating engaging campaigns and lead magnets, and comfortable taking full ownership of projects while collaborating with expert teams.
Responsibilities
- Manage all email campaigns from creation and writing to launch, measurement and optimization
- Build and nurture automations to turn prospects into customers and ensure existing automations are up to date
- Own lead magnets end to end: create new ones, write copy or brief writers, and keep existing ones accurate and up to date
- Identify opportunities to grow the email list by building forms, pop-ups and landing pages that convert visitors into subscribers
- Keep MailerLite accounts organized and up-to-date by building segmentation and interest groups and tailoring messaging, tone and cadence to different audience segments and industries
- Partner with writers to brief and produce blog content, review and improve existing email-marketing content, and advance into more advanced topics
- Pursue original, underexplored angles on email marketing that are novel enough to gain citations from LLMs and attract search engine attention
- Measure email marketing performance and define KPIs, analyzing campaign results and suggesting or implementing improvements
- Ensure sending practices align with deliverability standards and industry best practices
- Stay immersed in the email marketing world—tracking new features, research, trends and community discussions—and transform learnings into content and strategy
- Coordinate with the Email Lifecycle Manager to maintain consistency between marketing and product/lifecycle email, handling list growth, segmentation strategy and campaign/newsletter content
Requirements
- 4+ years of hands-on experience in email marketing, preferably in a SaaS company where email was a core growth channel
- Strong writing portfolio demonstrating newsletters or campaigns personally written that performed well
- Proven experience growing an email list organically, building segmentation, and creating lead magnets
- Sharp editorial eye to review other content and meaningfully improve it
- Genuine, ongoing curiosity about email marketing—following the space, testing new approaches, and maintaining personal perspective
- Comfort with both writing hands-on and briefing others (execution may be supported by the writer team, but the individual covers every newsletter and campaign)
- Experience with MailerLite or other ESPs
- 4 hours of overlap with the CET time zone
Benefits
- Remote-first culture with the entire team working remotely from locations around the world
- International health insurance covering most countries, plus monthly healthcare payouts in select nations with limited coverage
- Company-paid retreats once per year—a week-long gathering to work, learn and socialize
- 31 days of vacation annually to recharge
- 12 paid sick days for physical and mental well-being (no doctor's note required)
- Four creative days—one paid day off per quarter for creative and fun activities
- Twelve parental days per year, allowing one paid day off each month to spend time with children
- Parental leave offering 100% paid leave for birth (three months maternity, one month paternity) or adoption
- Joy Budget providing an annual allowance to spend on personal interests, starting at $1,000 per year and increasing over time
- Provided MacBook and other tools to enhance productivity
Additional details
- MailerLite is one of the fastest-growing email marketing services serving more than 1 million businesses globally
- The company comprises over 170 employees described as dreamers, adventurers, and world travelers passionate about email marketing
- The role emphasizes ownership of the craft beyond simply managing calendars
- Candidates are expected to thrive in a remote-first culture where they choose their daily work environment
- The position targets individuals who live and breathe email marketing and enjoy pushing boundaries with original ideas
- Team collaboration includes access to experts across various domains who are eager to support and learn from contributors