Growth MarTech Senior Specialist

Key Responsibilities 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM.