Posted today · be early
Growth Marketer Native Ads
Trafilea
WorldwideremotePosted today
Skill Required
Growth-MarketerPerformance-MarketerDigital-MarketerNative-Ads-SpecialistMedia-BuyerNative-Advertising-ManagerGrowth-MarketingGrowth-Marketing-SpecialistMarketingPerformance MarketinganalyticalautomationMeta AdsbuildingTestNGDesign PatternsandAIFulltime
Key highlights
- 100% Remote
- USD competitive salary
- Paid time off
- 2+ years required experience
- Must have proven scaling experience across Taboola, Outbrain, and NewsBreak
- Opportunity to lead and develop a Media Buyer
Role overview
Trafilea is a Consumer Tech Platform building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, they combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. They own and operate their own DTC brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Responsibilities
- Own and scale Native Ads across Taboola, Outbrain, and NewsBreak while maintaining profitable performance
- Build, launch, and optimize campaigns across all three platforms, making daily decisions based on ROAS, CPC, funnel performance, and profitability
- Drive the Native creative strategy, defining what image-based concepts to test in partnership with the Creative Strategy team
- Optimize landing pages and funnels specifically for Native traffic, connecting media buying decisions with the full customer journey
- Run a high-velocity testing cadence across campaigns, creatives, and funnels—launching, analyzing, documenting learnings, and iterating every week
- Turn performance data into action, identifying what's driving profit drops and where the next scaling opportunities are
- Lead and develop a Media Buyer, setting clear responsibilities, coaching performance, and building their autonomy
- Build the Native Ads playbook at Trafilea, bringing proven practices from previous experience and continuously raising the standard of the channel
Requirements
- 2+ years of hands-on experience operating and scaling campaigns across Taboola, Outbrain, and NewsBreak
- Proven scaling experience—not simply familiarity with the platforms
- Strong understanding of direct-response landing pages and funnels for Native traffic
- Solid judgment around image-based creative and what drives performance in Native
- Analytical ability to diagnose profitability issues across funnel metrics such as add-to-cart, initiate checkout, CPC, ROAS, and product-level performance
- Ability to lead, coach, and develop a Media Buyer
Nice to have
- Meta Ads experience is a plus
Benefits
- 100% Remote
- USD competitive salary
- Paid time off
Additional details
- Trafilea is a Consumer Tech Platform for Transformative Brand Growth building the AI Growth Engine that powers the next generation of consumer brands
- Over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries
- They combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands
- They own and operate their own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint
- Tech-led eCommerce group scaling their own globally loved DTC brands while helping ambitious talent grow just as fast
- They build and scale their own brands
- They invest in AI and automation like few others in eCom
- They test fast, grow fast, and help you do the same
- Part of a dynamic, diverse, and talented global team
- The role is for a Growth Marketer, Acquisition (Native & Programmatic) to own execution and optimization of paid acquisition campaigns across platforms like Taboola and AppLovin
- Acquisition at Trafilea isn't about launching ads—it's about building scalable growth engines that acquire millions of customers through constant experimentation, creativity, and data
- You'll combine media buying, creative testing, AI-powered workflows, and performance analysis to continuously discover what drives profitable growth
- This role is suitable for someone early in their career who is hungry to learn fast and excited by owning campaigns with real business impact
- Originally posted on Himalayas
