Conversaion Rate Optimization
Markeeters
IndiaremotePosted 1 month ago
Skill Required
Conversion-Rate-OptimizationGrowth-MarketingDigital-MarketingUX-DesignMarketing-OptimizationMarketingMachine LearningInformation ArchitectureStatisticsanalyticalanalyticsbuildingTestNGdesignAgileDesign PatternsUnityandConversion OptimizationAIFulltime
Key highlights
- Required experience: 4+ years of CRO experience
- Key requirement: Proficiency in A/B testing and statistical analysis
- Location: European-based Growth Consulting company
Role overview
We're hiring a top-tier Conversion Rate Optimization (CRO) Expert for a world-renowned Growth Consulting company based out of Europe. You'll join a platform team that empowers our Service Squads with experimentation capabilities, acting as a strategist with analytical chops to craft experiments and derive actionable insights.
Responsibilities
- Crafting experiments and deriving actionable insights
- Working directly with user data and behavioral analytics
- Identifying and resolving conversion bottlenecks
- Interpreting and acting on data
- Adhering to a common experimentation process
- Seeking or offering help when needed
- Giving and receiving criticism
- Learning and sharing knowledge with others
Requirements
- Ideally over 4 years of CRO experience (preferably)
- Ability to thrive in an agile environment
- Deep understanding of user psychology and decision-making processes
- Strong foundation in A/B testing, statistical analysis, and UX design principles
- Understanding of web analytics, conversion funnel optimization, and user journey mapping
- Experience with various CRO and analytics tools
- High-level proficiency in A/B testing methodologies, statistical analysis, and user experience design, with extensive experience in web analytics and conversion funnel optimization
- Ability to manage criticism well
- Commitment to best practices, continuous improvement, and open, heartfelt communication
Nice to have
- Keeping abreast of trends and best practices
- Experience working with advanced personalization techniques
- Experience with machine learning and AI applications in CRO
- Background in digital marketing or web development
- Familiarity with heatmap and session recording tools like Hotjar or Crazy Egg, or experimentation tools like Optimizely, Google Optimize, or VWO
Additional details
- The team uses a strategic, analytical approach to optimization based on solid principles rather than guesswork or fleeting trends
- Degrees and diplomas take a back seat to hard work and tangible results
- The team operates as a single unit, celebrating successes and learning from mistakes together
- At Markeeters, our Mission is to connect the Top 1% of Technology, Growth & Marketing Experts from India to Global Businesses
- Originally posted on Himalayas