Posted today · be early
Head of Shorts Testing (International)
Changing Lives Productions LLC
IndiaremotePosted today
C
Skill Required
Head-Of-QAShort-Form-Video-ProducerTesting-ManagerSocial-Media-Analytics-ManagerVideo-Performance-AnalystLead-Test-EngineerTest-and-Evaluation-LeadTestNGbuildingandFulltime
Key highlights
- Required experience: 3+ years
- Role: Full-time
- Location: Remote
- Key Requirement: Hands-on short-form editing experience
Role overview
Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online, producing original content focused on compassion, kindness, and altruism. The Head of Testing will be responsible for turning completed short-form edits into fully optimized, publish-ready videos by developing and testing multiple versions across Instagram Trial Reels and Facebook A/B tests, owning the process from hypothesis through final recommendation to ensure the highest probability of success.
Responsibilities
- Own each short after post-production and carry it through testing, iteration, and final optimization before public release.
- Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings.
- Manage testing assistant to set up Instagram Trial Reels and Facebook A/B tests, then run follow-up tests when the first results reveal additional opportunities.
- Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals to diagnose where viewers lose interest.
- Recommend and execute edit changes based on the data, including requesting new voiceover from Dhar when a stronger test requires it.
- Create clear reporting systems that track every version, hypothesis, result, learning, next step, and final publishing recommendation.
- Compare test performance with live-post performance to develop KPIs and minimum thresholds that increase the probability of a successful public release.
Requirements
- 3+ years of experience analyzing social media content performance, preferably within short-form video, digital media, or the creator economy.
- Deep working knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, with particular strength in hook rate and audience retention.
- A proven ability to turn retention-chart dips and platform data into specific creative and editorial recommendations.
- Hands-on short-form editing experience; the ideal candidate can personally create alternate hooks, endings, pacing variations, and test versions.
- Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior.
- Experience building dashboards, reports, testing frameworks, and practical KPIs that creative teams can use to make publishing decisions.
- Strong ownership, attention to detail, and the ability to manage multiple videos and testing cycles at once without losing version control.
Additional details
- The Head of Testing will report directly to the Head of Shorts.
- The Head of Testing will oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team.
- The role is remote.
- This is a full-time role.
- The typical schedule is Monday through Friday (occasional weekend work will be required), with specific hours and flexibility discussed during the interview.
- Testing cycles may occasionally require timely review of live platform results.
- Originally posted on Himalayas
