Digital Marketing Manager / VP - Digital Marketing (Preferable in education industry)

If interested, share your CV at farheen.akhtar@talentcorner.in or 9036659658 Job Title - Digital Marketing Manager / VP - Digital Marketing Location - Delhi (Nehru Place) Experience - 8+ years Salary - Upto 15 LPA Working Days- 6 Job Summary: Looking for a VP-Digital Marketing who will be responsible for developing and executing a comprehensive digital marketing strategy to enhance brand awareness, and drive business growth. Key Responsibilities: 1. Digital Marketing Strategy & Execution ● Develop and implement a 360-degree digital marketing strategy aligned with business goals. ● Drive traffic and lead generation through SEO, SEM, PPC, and social media campaigns. ● Optimize digital funnels to improve conversion rates. 2. Paid Ads & Performance Marketing ● Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns. ● Analyze performance metrics and adjust strategies to maximize ROI. ● Utilize retargeting strategies to nurture leads and drive conversions. 3. SEO & Content Strategy ● Oversee on-page & off-page SEO and Technical SEO to improve website ranking and organic traffic. ● Work with content teams to create engaging blogs, landing pages, and lead magnets. ● Implement AI-driven content optimization for better reach and engagement. 4. Social Media & Brand Awareness ● Develop creative campaigns across Facebook, Instagram, LinkedIn, YouTube, and Twitter. ● Build brand authority through influencer collaborations and UGC (User-Generated Content). ● Use AI tools like ChatGPT for enhanced content ideation and automation. 5. Email & Automation Marketing ● Design email nurturing campaigns using automation tools (e.g., HubSpot, Mailchimp). ● Implement drip marketing and personalized email sequences to convert leads. ● Use AI-based personalization to improve email engagement rates. 6. AI & Data-Driven Marketing ● Leverage AI tools for predictive analytics, chatbot automation, and sentiment analysis. ● Utilize data-driven insights to make marketing decisions and improve lead quality. ● Optimize CRM integrations to streamline marketing and sales collaboration. 7. Team Leadership & Stakeholder Collaboration ● Lead, mentor, and manage a team of digital marketers. ● Collaborate with the sales, admissions, and content teams for integrated campaigns. ● Report key metrics to leadership and suggest improvement strategies. Experience: ● 8+ years in digital marketing, with at least 4 years in a leadership role. ● Proven experience in Branding, SEO, SEM, Paid Ads (Google & Social), Performance Marketing, and AI-driven marketing. ● Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, CRM tools (HubSpot, Zoho), and marketing automation. ● Strong team management and cross-functional collaboration skills. ● Ability to integrate AI-driven marketing strategies for content, lead nurturing, and chat automation. ● Strong ability to analyze data, generate insights, and implement data-backed strategies.