Social Media Lead
CXM
WorldwideremotePosted 8 days ago
Skill Required
Social-Media-LeadSocial-Media-ManagementPaid-SocialDigital-MarketingSocial-Media-StrategySocial-Media-Team-LeadSocial-Media-DirectorHead-of-SocialHead-Of-Social-Media-StrategySocial-Media-Marketing-DirectorBrand-Social-Team-LeadDirector-Of-Social-MediaContent MarketingdevelopingMeta AdsanalyticsbuildingfintechTestNGdesignPerformance MarketingandFulltime
Key highlights
- Competitive base salary plus performance-based bonus
- Fully Remote (European Time Zones)
- Full-time
- Proven experience with global/multi-market brands
- Strong hands-on Meta Ads experience
- Opportunity to build global social operation from ground up
Role overview
We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership. You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.
Responsibilities
- Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
- Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
- Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
- Establish a consistent monthly social media performance reporting and optimisation rhythm.
- Launch a follower-exclusive content and promotions programme within the first six months.
- Build scalable processes and, over time, support and lead local social media managers.
- Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
- Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
- Identify emerging platform, audience, and content trends.
- Coordinate, schedule, and publish content across relevant social platforms.
- Maintain consistency in brand identity, tone of voice, messaging, and positioning.
- Manage comments, direct messages, and community interactions professionally and promptly.
- Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.
- Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
- Manage budgets across markets and campaign objectives.
- Test and optimise audiences, creatives, placements, and messaging.
- Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.
- Track and analyse organic and paid social performance.
- Produce regular performance reports with clear insights and recommendations.
- Turn data into actionable optimisation decisions.
- Monitor competitor activity and platform developments.
- Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
- Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.
- Provide direction and support to local social media managers as the team develops.
- Establish standards, processes, and best practices across markets.
- Remain hands-on while coaching and developing the wider social team.
Requirements
- Proven experience managing social media for a global or multi-market brand.
- Strong hands-on experience with paid social, particularly Meta Ads.
- Strong understanding of organic social, content strategy, and community management.
- Demonstrable ability to analyse social performance and optimise based on data.
- Experience managing budgets, campaigns, audiences, and creative testing.
- Strong brand, content, and copy judgement.
- Excellent stakeholder and cross-functional communication skills.
- Comfortable working independently in a fully remote environment.
Nice to have
- Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.
- Experience managing or mentoring social media teams is a plus.
Benefits
- The opportunity to own and shape CXM’s global social media function.
- A genuinely remote role with flexibility across European time zones.
- The chance to consolidate and build a global social operation from the ground up.
- A strong, experienced team and supportive leadership environment.
- Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results.
Additional details
- Reporting to: Chief Marketing Officer
- Location: Fully Remote — European Time Zones
- Employment: Full-time
- Recruitment Process Stage 1: HR screening interview
- Recruitment Process Stage 2: Interview with the CMO, potentially including the CEO
- Originally posted on Himalayas