Organic Growth Specialist
Sleek
IndiaremotePosted 1 month ago
Skill Required
SEO-SpecialistGrowth-MarketingCRO-SpecialistDigital-MarketingOrganic-Growth-SpecialistOrganic-Growth-StrategistGrowth-SpecialistOrganic-Search-SpecialistOrganic-Growth-MarketingGrowth-Marketing-SpecialistMarketing-Organic-GrowthGrowthEngineeringdesigninganalyticsbuildingHubSpotfintechSEOandGenerative AIGoogle AnalyticsConversion OptimizationAIFulltime
Key highlights
- Experience: Minimum 4+ years hands-on SEO
- Key Benefit: Work fully remote from anywhere for 1 month/year
- Notable Requirement: Proven CRO impact with quantified outcomes
- Compensation: Competitive market salaries + share ownership eligibility
Role overview
Sleek makes the back-office easy for micro SMEs through proprietary software and AI, focusing on Corporate Secretary, Accounting & Bookkeeping, and FinTech payments across Singapore, Hong Kong, Australia, and the UK. The company is a certified B Corp and a fast-growing, tech-enabled firm backed by world-class investors. The mission of this role is to own organic and AI-search performance across Sleek's four core markets and convert that visibility into leads. The primary KPI is to generate leads from organic and AI traffic and convert them into new customers, specifically fixing the conversion gap in the AU and UK markets.
Responsibilities
- Grow leads through high-intent traffic, lifting monthly leads to the +15% stretch requirement by March 2027 (SG ~446, HK ~223, AU ~134, UK ~146) by growing qualified organic + AI traffic to commercial/service pages ~10–15% above current trajectory.
- Identify high-intent commercial/transactional queries where Sleek's service pages under-rank and close those gaps.
- Fix cannibalization where informational blogs absorb traffic owed to commercial pages by consolidating or re-pointing intent.
- Build internal-linking and funnel paths from informational content to the commercial pages that convert.
- Prioritise commercial-page visibility and lead capture over raw informational traffic.
- Lift site-user-to-lead conversion to land the four markets on the 15% stretch by March 2027 (SG ~1.29×, HK ~1.26×, AU ~1.85×, UK ~1.05× on current lead rate), moving combined Organic+AI attainment to ~92–100% of target.
- Establish per-market conversion baselines and instrument site-user→lead tracking across all four sites.
- Diagnose drop-off on the highest-traffic non-converting pages and prioritise CRO reworks over new content.
- Own the AU conversion-recovery investigation (1.3%→0.6% drop) as a first-90-days deliverable.
- Ship structured CRO fixes (CTAs, form friction, intent alignment, page structure) with product and engineering.
- Report baseline, test results and per-market progress monthly.
- Grow new customers from AI/LLM-referred discovery (+50% new customers attributable to AI/LLM-referred traffic vs current baseline by March 2027) and lift AI citation / share-of-voice on priority tracked queries.
- Audit site structure, schema and content for LLM extractability gaps.
- Strengthen E-E-A-T, structured content and citeable formatting on priority pages.
- Track brand citation and AI-referral attribution monthly.
- Build the AI-visibility reporting the team currently lacks.
Requirements
- Minimum 4+ years of hands-on SEO experience across technical, on-page and off-page SEO, managing a large page inventory in a B2B or eCommerce organisation.
- Proven CRO impact with quantified outcomes, specifically improving site-user→lead / funnel conversion rather than only improving rankings or traffic.
- Hands-on experience building and scaling programmatic SEO using data-driven, templated pages across large page inventories.
- Deep technical SEO experience, including Core Web Vitals, structured data / JSON-LD schema, site architecture, crawl budget, and indexation.
- Applied AI-search / GEO experience with measurable outcomes, including experience with brand-citation tracking, AI-referral analysis, and structuring pages for LLM extraction.
- Hands-on experience designing and building AI-driven workflows, automations or agents for SEO, CRO, analytics or related marketing processes.
- Strong experience with behavioural-analytics tools such as Microsoft Clarity and Hotjar and CRM platforms such as HubSpot; GA4 and GSC assumed baseline.
- Proven ability to work directly with Product and Engineering teams to get SEO and CRO changes shipped, rather than working through an account-management layer.
- Conversion-driven: Optimises for leads and new customers; treats rankings and traffic as means, not end.
- Ownership: Accountable for conversion performance and revenue impact across markets.
- Systems thinker: Understands how traffic, conversion, AI visibility and content interact — and builds systems across them.
- Structured Thinking: Prioritises across four markets, many services, and competing levers.
- Data Driven: Diagnoses with data; distinguishes signal from noise; doesn't act on single-month blips.
- Can Have Tough Conversations in a Positive Way: Able to challenge assumptions, communicate clearly, and work constructively with stakeholders when priorities or approaches differ.
- Ownership (Behavioural): Reliability, accountability, and proactively helping to get things back on track.
- Humility: Open-mindedness to feedback, willingness to learn from others, self awareness and emotional intelligence.
- Structured Thinking (Behavioural): Sound judgement and ability to balance the needs of the organisation, team and customers in a complex business.
- Attention to detail: Ability to manage multiple, complex workstreams and notice missing or inconsistent information.
- Excellent listener and clear communicator: Ability to be present in calls and thoughtfully send/receive messages across various nationalities.
Nice to have
- Experience in a considered-purchase / professional-services category such as fintech, legal, accounting, compliance, or B2B services is preferred.
Benefits
- Culture of humility, kindness, and a diverse and inclusive environment.
- Flexibility: Remote work options, flexible start/end times, and the ability to work fully remote from anywhere in the world for 1 month each year.
- Financial benefits: Competitive market salaries and generous paid time off and holiday schedules.
- Employee share ownership plan (eligible for certain staff).
- Personal growth: High responsibility, autonomy, internal and external training programmes, and exposure to a regional centre of AI excellence.
Additional details
- The interview process consists of: TA Screen / One-way Video Interview, AI Assessment (3 days to complete), Technical Round (60-90 min live test), Soft Skills Round (60 min interview), and Reference Verification.
- The total interview process is anticipated to last no more than 3 weeks.
- Sleek is a regulated entity and performs background checks which may include verification of education, criminal history, political exposure, and bankruptcy or adverse credit history.
- Applicants must agree to the Data Privacy Statement for Candidates found at Sleek.com.
- Originally posted on Himalayas