Digital Marketing Executive

About the Company: N.L. Dalmia Institute of Management Studies and Research is a premier business school committed to academic excellence and professional development. The Institute offers state-of-the-art facilities, industry-relevant curriculum and a nurturing environment for future leaders in business. About the Role: We are seeking a proactive and creative Digital Marketing Executive to lead and implement the Institute’s online marketing strategy. The ideal candidate will be responsible for enhancing the institute's digital presence, driving brand awareness, supporting admissions and engaging with stakeholders across platforms. Responsibilities: Plan, execute and manage all digital marketing campaigns, including SEO/SEM, email, social media and display advertising. Develop content strategies for social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) Maintain and regularly update the Institute’s website with news, events and academic content. Create and manage paid campaigns on Google Ads, Meta Ads and other relevant platforms. Implement and optimise performance marketing strategies with a strong focus on lead generation and conversion on Google and Meta platforms. Able to achieve targets for a focused campaign to deliver admissions for all our programs. Monitor and analyse website traffic and campaign performance using Google Analytics and other tools. Collaborate with the Admissions and Corporate Relations teams for promotional strategies. Manage email marketing campaigns for prospective students, alumni and partners. Track and report on KPIs, ROI and digital campaign outcomes. Stay updated with the latest trends and best practices in digital marketing and education sector branding. Qualifications: Bachelor's degree in marketing, Digital Media, Communications, or a related field. 1–3 years of experience in digital marketing, preferably in the education sector. Required Skills: Proficiency in digital tools like Google Ads, Analytics, SEO/SEM tools, Mailchimp, Canva, Meta Business Suite, etc. In-depth understanding of performance marketing tools and techniques, with hands-on experience in running and analysing campaigns on Google and Meta. Strong written and verbal communication skills. Creative mindset with an eye for design and detail. Ability to work independently and collaboratively with internal teams. Familiarity with WordPress or other CMS platforms is an advantage. Preferred Skills: Exposure to strategic marketing and branding in higher education. Pay range and compensation package: Competitive salary and benefits. Equal Opportunity Statement: We are committed to diversity and inclusivity. Show more