Senior CRM Manager
GR8 Tech
WorldwideremotePosted 2 months ago
Skill Required
CRM-ManagementCustomer-RetentionDigital-MarketingCampaign-ManagementCustomer-EngagementSenior-CRM-ManagerSenior-CRMSenior-CRM-And-Automation-ManagerSenior-CRM-ConsultantSenior-CRM-Solutions-ArchitectanalyticaldesigningdesignFulltime
Key highlights
- Remote-first work environment
- 20+ vacation days + unlimited sick leave
- Benefits Cafeteria with annual budget for personal allocation
- Paid maternity/paternity leave + childcare allowance
Role overview
GR8_TECH builds B2B iGaming platforms for operators who play to lead, delivering full-cycle, high-impact technology designed to scale. This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives, helping build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact.
Responsibilities
- Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.
- Develop customer lifecycle journeys for different audiences and behavioral segments.
- Identify new retention opportunities using customer insights and business data.
- Continuously evolve CRM strategies based on performance, market trends, and customer behavior.
- Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.
- Design personalized customer experiences using segmentation and behavioral triggers.
- Run A/B tests to validate hypotheses and improve campaign effectiveness.
- Optimize campaign performance through continuous experimentation and iteration.
- Analyze campaign performance and customer behavior to identify growth opportunities.
- Translate complex data into actionable recommendations.
- Apply predictive analytics to anticipate customer needs and reduce churn.
- Define, monitor, and improve key CRM performance metrics.
- Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.
- Align campaign priorities with business objectives and product launches.
- Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.
- Share insights and recommendations that influence customer engagement strategy.
Requirements
- Previous experience as a CRM Manager or in a similar CRM role.
- Strong understanding of CRM, customer lifecycle management, and retention strategies.
- Experience planning and executing multi-channel CRM campaigns.
- Strong analytical mindset with the ability to turn data into business decisions.
- Hands-on experience with CRM platforms and campaign management tools.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong organizational skills with the ability to manage multiple initiatives simultaneously.
Nice to have
- Experience working in high-growth digital products or tech companies.
- Knowledge of experimentation methodologies and statistical analysis.
Benefits
- Benefits Cafeteria — annual budget you allocate to: Sports • Medical • Mental health • Home office • Languages.
- Paid maternity/paternity leave + monthly childcare allowance.
- 20+ vacation days, unlimited sick leave, emergency time off.
- Remote-first + tech support + coworking compensation.
- Team events (online/offline/offsite).
- Learning culture with internal courses + growth programs.
Additional details
- GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back.
- FUELLED BY TRUST: we’re open, honest, and have each other’s backs.
- OWN YOUR GAME: we take initiative and own what we do.
- ACCELER8: we move fast, focus smart, and keep it simple.
- CHALLENGE ACCEPTED: we grow through challenges and stay curious.
- BULLETPROOF: we’re resilient, ready, and always have a plan.