Social Media Specialist (Fashion/ D2C/ E-Commerce)

Responsibility: • Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption. • Ensure relevant and engaging text, image, and video content for social media accounts. • Benchmark current trends across social media and create relevant content for the brand. • Organize and participate in events to build community and boost brand awareness. • Coordinate with Marketing, PR, and Communications teams to ensure brand consistency. • Build relationships with customers, potential customers, industry professionals, and journalists. • Identify and build relationships with relevant influencers and agencies • Create Influencer collaboration strategies that align with the brand vision • Negotiate, manage deliverables, and ensure smooth collaboration with influencers • Oversee influencer campaigns from ideation to execution. • Monitor influencer content and measure its impact on brand awareness, engagement, and conversions • Build and nurture relationships with the online community through active engagement and responding to comments and messages • Facilitate and encourage user-generated content and brand advocacy among followers • Collaborate with the creative team to develop and shoot engaging, on-brand content. • Write copy for social posts and ensure consistent brand voice across all platforms. Good to have :• Prior 2-4 years of relevant social media management experience .• Passionate about Fashion and Beauty Category .• Experience working with marketing/media agencies .• Strong understanding of SEO, Google analytics, Web analytics .