Posted today · be early
Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight
Mashreq
IndiaremotePosted today
Skill Required
Product-MarketingMarketing-ManagementPayments-MarketingDigital-MarketingCampaign-ManagementVP-Product-MarketingProduct-Marketing-VPVP-Of-Product-MarketingandFulltime
Role overview
Responsibilities
- Drive strategic marketing efforts and execution for Mashreq Cards & Payments to achieve business objectives, including customer acquisition, activation, spend, engagement, retention and portfolio growth across credit cards, debit cards, instalment products and payment solutions.
- Manage the annual marketing plan, campaign calendar and marketing budget, delivering integrated, data-led campaigns across paid, owned, earned and partner channels to achieve business objectives and maximise return on marketing investment.
- Implement digital-first marketing, support rewards programme and strategic partnerships, while strengthening product visibility, customer experience, brand equity and regulatory compliance.
Additional details
- Originally posted on Himalayas
