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Video Editor- Hindi(Marketing)

Lokal

IndiaremotePosted 1 month ago
Lokal logo

Skill Required

Video-EditingContent-And-MarketingHindi-Content-CreationSocial-Media-Video-EditorDigital-MarketingMarketing-Video-EditorDigital-Marketing-Video-EditorPerformance-Marketing-Video-EditorBrand-Video-EditorAd-Creative-Video-EditorVideo-Content-EditorVideo-Marketing-DesignerPhotoshopData StructureswrittendesignSparkandAIContract

Key highlights

  • Required experience: 1–2 years of social media or digital video editing experience
  • Mandatory requirement: Candidate must bring their own laptop for day-to-day work tasks
  • Language requirement: All video edits must be in Hindi with cultural and linguistic accuracy for the target audience
  • Role focus: Create short-form and mid-length video content (reels, promos, branded campaigns) for Lokal's suite of regional-language apps
  • Company backing: Lokal is funded by leading investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
  • Technical requirement: Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro or equivalent video editing software

Role overview

Lokal, a company building a suite of focused regional-language apps for Tier-2/3+ India audiences across categories including edutainment, jobs, matrimony, and community support, is seeking a highly creative and skilled Video Editor to join its Marketing/Product team. The role centers on crafting engaging short-form and mid-length video content including social media reels, promos, and branded campaigns, with a focus on driving user engagement and meaningful impact for the brand's diverse user base.

Responsibilities

  • Edit short-form and mid-length videos such as reels, social media ads, promos, and content explainers.
  • Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
  • Tailor editing styles to suit platform-specific behaviors (e.g., fast cuts for Instagram, scroll-stopping openers for YouTube Shorts).
  • Enhance video quality through thoughtful color grading, text animations, transitions, and immersive sound design.
  • Collaborate closely with writers, designers, and creative leads to bring scripts and visual concepts to life.
  • Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
  • Analyze ad performance metrics and apply learnings to improve edits for better click-through and completion rates.
  • Edit videos in the required language Hindi, ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.

Requirements

  • 1–2 years of experience in video editing for social media or digital content.
  • Proficiency in editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools.
  • Strong portfolio showcasing short-form content (reels, ads, promos).
  • Good understanding of social platform algorithms and engagement tactics.
  • Strong storytelling instincts, visual creativity, and sound design skills.
  • Language proficiency: Ability to edit in Hindi, ensuring cultural sensitivity and linguistic accuracy.
  • Proficiency in English and Hindi (written and spoken) for internal coordination and review.
  • Ability to thrive in a fast-paced, collaborative environment and meet tight deadlines.
  • Must bring their own laptop to perform day-to-day tasks.

Additional details

  • Lokal was founded in 2018 starting as a WhatsApp group, based on the hypothesis that residents of tier-2/3 towns were not using the internet meaningfully, with the core belief that local language local content would drive habitual use that could naturally expand to classifieds and broader use cases over time.
  • The company evolved from a single all-in-one app to a house of focused vertical apps after receiving user feedback that when one use case outweighs others, all other features feel like noise, following a Craigslist-like unbundling and verticalisation model.
  • Lokal's core mission is to connect Tier-2/3+ India to the knowledge, opportunities, tools and experts they have always deserved.
  • The company currently operates dozens of live apps across categories including Edutainment & Skill Learning (GyanTV), Matrimonial Matchmaking (Lokal Matrimony), Agri Consulting (AgriLokal), Local Jobs (Lokal Jobs, Sahi Jobs), Social & Community (Lokal app), Emotional Well-being & Peer Support (Dostt & Eaze), Astrology & Guidance (AstroLokal), and Advisory Services (early bets in legal help, financial guidance, career counselling, and more).
  • Lokal's underlying platform combines local-language internet, deep Bharat insight, and AI to deliver clutter-free direct access to intended use cases for users, with no extraneous content.
  • The company's work culture is centered on the principles of shipping fast, learning fast, and building for Bharat.
  • Lokal is backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
  • This job posting was originally published on Himalayas.
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