Creative Designer - Team Lead - Paytm Ads
Paytm
Noida, Uttar Pradesh, IndiaPosted 1 month ago
Skill Required
MarketingPerformance MarketingSystem DesignPhotoshopStatisticsTestNGdesignFigmaDesign Patterns
Key highlights
- 500 mn+ registered users and 21 mn+ merchants
- 8–10 years of experience required
- Leadership role with cross-functional visibility
- Opportunity to work on India’s largest digital lending story
- Fast-paced, collaborative, and entrepreneurial work environment
Role overview
Paytm is India's leading mobile payments and financial services distribution company, pioneering mobile QR payments and technologies to help small businesses. Paytm Ads, its digital advertising vertical, offers innovative ad solutions to clients across industries, engaging 300Mn+ users through over 200 payment & retail services. The role involves owning and driving the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you will manage end-to-end design responsibilities, from creative strategy to hands-on execution and team management, collaborating cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives.
Responsibilities
- Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns
- Translate briefs into strong visual concepts aligned with brand and campaign goals
- Manage and mentor a team of junior designers, providing feedback and quality control
- Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines
- Design marketing collaterals including case studies, sales decks, social media creatives, and video assets
- Work on campaigns tailored for both merchants and consumers across categories
- Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm
- Contribute to developing creative guidelines and templates for Paytm’s self-serve ad platform
- Streamline design processes and maintain consistency in visual language
Requirements
- 8–10 years of experience in creative or visual design, with at least 1–2 years in a lead or managerial role
- Strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives
- Proficiency in tools like: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma
- Experience working with cross-functional teams and stakeholders
- Proven ability to deliver high-quality work under tight deadlines
- Excellent communication and project management skills
- Experience working with external clients or brand teams
Nice to have
- Basic knowledge of motion/animation is a plus
- Background in ad-tech, digital marketing, or performance marketing
Benefits
- Ownership of the design for a fast-growing ad platform reaching millions
- Opportunity to work on diverse campaigns
- Leadership role with visibility across business, marketing, and product functions
- Fast-paced, collaborative, and entrepreneurial work environment
- A collaborative output-driven program that brings cohesiveness across businesses through technology
- Improve the average revenue per use by increasing the cross-sell opportunities
- A solid 360 feedback from peer teams on support of their goals
- Respect, that is earned, not demanded from peers and manager
- Opportunity to be part of India’s largest digital lending story
Additional details
- Paytm is India's leading mobile payments and financial services distribution company
- Pioneer of the mobile QR payments revolution in India
- Paytm builds technologies that help small businesses with payments and commerce
- Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology
- Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp-shooting ad campaigns to the most relevant TG
- Compensation: If you are the right fit, we believe in creating wealth for you
- With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it