Digital Marketing Specialist

Greetings from Webtree Software Solutions !!! About us, “Webtree Software Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 60 highly committed professionals”. Digital Marketing Specialist Job Description We are seeking a dynamic and experienced Digital Marketing Specialist to join our marketing team. The successful candidate will be responsible for planning, executing, and optimizing performance-driven digital marketing campaigns, with a strong focus on Meta Ads and Google Ads. Core Skills: Meta Ads (Facebook & Instagram Ads) – Campaign strategy, audience targeting, creative testing, and performance optimization on Meta platforms. Google Ads – Search, Display, Shopping, PMax, and YouTube campaigns with hands-on experience in Google Ads Manager. Performance Ads – ROAS-Based Sales Ads – Proven ability to build and scale e-commerce and product sales campaigns with measurable ROAS targets. Performance Ads – Conversion-Based Lead Generation Ads – Expertise in designing lead gen funnels and optimizing campaigns for CPL and conversion rate across Meta and Google. Key Responsibilities: Plan and execute Meta Ads (Facebook & Instagram) and Google Ads campaigns, including Search, Display, Shopping, and YouTube, with a focus on performance outcomes. Drive ROAS-based Sales Ads – design and manage e-commerce and product-focused campaigns optimized for return on ad spend across Meta and Google platforms. Execute Conversion-Based Lead Generation Ads – build and optimize campaigns focused on acquiring qualifi ed leads through Meta Lead Ads, Google Search, and landing page funnels. Preferred Skills: ● Budgeting – Experience in managing and allocating ad budgets eff ectively across Meta and Google platforms to maximize ROI. ● Sales Ads Strategy – Ability to build ROAS-driven sales campaigns from scratch, including product catalogues, dynamic ads, and retargeting funnels. ● Lead-Gen Ads Strategy – Skilled in creating conversion-focused lead generation campaigns with optimized landing pages, Meta Lead Forms, and Google Search intent targeting. 2 plus years of experience is must Immediate Joiner to 30 days’ Notice period Mangalore Location Only (WFO) If interested, kindly share your updated resume to poojashetty@webtreeonline.com Thanks & Regards, Pooja Shetty HR Executive Webtree Software Solutions Mangalore Show more