Consumer Insights and Intelligence Lead

Purpose of the Job Consumer Understanding → Consumer Intelligence → Future Opportunity Identification 1. Consumer Understanding Serve as the voice of the Digital Consumer by uncovering life needs, motivations and behaviours that inform strategic decision-making across the business.Using varied conventional and new techniques from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys, Application of Behavioral Sciences. Should be Hands-on 2.