1142 - Marketing Automation Specialist
GoFasti
WorldwideremotePosted 1 month ago
Skill Required
Marketing-Automation-SpecialistEmail-MarketingDigital-MarketingMarketing-OperationsHubspot-SpecialistMarketing-Automation-EngineerAI-Marketing-Automation-SpecialistMarketing-Automation-ManagerMarketing-Automation-CoordinatorMarketing-Automation-DeveloperCRM-Automation-SpecialistMarketing-Automation-ArchitectMarketing-Technology-Automation-ManagerEmail MarketingautomationGoogle AnalyticsStatisticsSalesforceObservabilitysimilar)analyticsbuildingSemrushHubSpotTestNGLookerGraphQLDesign PatternsSEOandFulltime
Key highlights
- Salary: USD $900 - $1,500/month for part-time (20H/W)
- Part-time contract (20 hours/week)
- Must have 2+ years of hands-on HubSpot Marketing Hub and CRM experience
- HubSpot Marketing Hub Certification and HubSpot CRM Certification required
- Remote position based in Latin America
- Must demonstrate hands-on experience with at least one email marketing platform beyond HubSpot
Role overview
GoFasti is a Talent-as-a-Service company that bridges the gap between world-class developers and designers from Latin America and first-class companies around the globe. They are seeking an English-fluent PART-TIME Marketing Automation Specialist based in Latin America, available to work remotely. The ideal candidate has exceptional communication and relationship-building skills, embraces change while maintaining strong attention to detail, and is an interested and proactive person constantly learning and improving their skills.
Responsibilities
- Build, manage, and optimize automation workflows including lead nurture sequences, lifecycle stage transitions, and internal notifications
- Set up enrollment triggers, branching logic, and workflow actions to support marketing and sales processes
- Audit and maintain existing workflows for performance, accuracy, and alignment with current campaign strategy
- Schedule and deploy marketing emails including newsletters, drip campaigns, and one-off sends, across HubSpot and other platforms in use
- Own the email performance reporting cadence - deliverability, open rate, click-through rate, unsubscribe, and list growth trends - across all client accounts and platforms
- Assist with monitoring and reporting on website and campaign performance using Google Search Console, Google Analytics, and SEMrush
- Manage contact records including imports, segmentation, list creation, and ongoing database hygiene
- Support the management of deal pipelines and lifecycle stages within HubSpot CRM
- Configure Sales Hub for new and existing seats, including user permissions, deal stages, and sales tooling setup
- Investigate and resolve day-to-day account questions surfaced by the team - lead routing issues, attribution discrepancies, workflow errors, and similar recurring items
- Bring hands-on fluency in at least one email marketing or automation platform beyond HubSpot, and apply that fluency to whichever tool a given client account runs on
Requirements
- 2+ years of hands-on experience with HubSpot Marketing Hub and CRM, including workflow automation, email marketing, and CRM pipeline management with sales/marketing alignment
- HubSpot Marketing Hub Certification and HubSpot CRM Certification required
- Experience configuring HubSpot Sales Hub - deal stages, permissions, and sales tooling setup; Sales Hub certification a plus, willingness to obtain one required
- Demonstrated hands-on experience with at least one email marketing or automation platform beyond HubSpot (e.g. Mailchimp, ActiveCampaign, Klaviyo, Constant Contact, Pardot, Marketo, SharpSpring, Emma/Marigold, or similar)
- Proven ability to work within existing client or account setups - comfortable inheriting established workflows, naming conventions, and configurations and improving them without disruption
- Experience leading new account implementations from scratch, including portal setup, workflow architecture, contact database structure, and initial campaign buildout
- Direct, hands-on experience migrating a CRM (e.g. Salesforce) into HubSpot, including contact/data migration, workflow rebuild, and pipeline reconstruction
- Strong understanding of contact lifecycle stages, segmentation strategy, and list management best practices
- Solid knowledge of email marketing best practices including deliverability, A/B testing, personalization, and compliance
- Demonstrated experience building and presenting email performance reports
- Working familiarity with Google Search Console and Google Analytics, sufficient to pull and interpret basic performance reports
- Strong attention to detail with the ability to manage multiple clients, campaigns, and platforms simultaneously
Nice to have
- Experience with SEMrush or a comparable SEO/competitive research tool
- Familiarity with data enrichment tools such as Apollo or ZoomInfo
- Familiarity with UTM tracking, Google Analytics integration, and attribution reporting
- Experience with external reporting/dashboard tools (e.g. Klipfolio, Looker Studio) for client-facing email and analytics performance summaries
- Experience supporting B2B marketing teams or agency environments managing multiple accounts
- Basic understanding of GDPR, CAN-SPAM, and CASL compliance requirements
Additional details
- Part-time position (20 hours/week) based in Latin America, working remotely allocated at the client
- Part-time contract through a payroll platform
- Salary range: USD $900 - $1,500 per month, depending on seniority and skillset
- Process: Application review/approval > Screening interview with GoFasti's team > We build and send your profile to our client > Profile review/approval by client > Interview with the client > Hiring and onboarding
- Once you apply, the team will review your resume. If it meets the requirements, they will contact you and move forward in the process
- Note for Candidates Approached Directly: If contacted directly by a member of the GoFasti team and interested, do not apply through the link — reach out to the person who contacted you to coordinate a meeting
- Originally posted on Himalayas