Growth Operation - Assistant Manager - User Growth

Paytm

Noida, Uttar Pradesh, IndiaPosted 3 months ago

Skill Required

GrowthanalyticalTestNGDesign PatternsJiraFirewall

Key highlights

Role: CLM Operations Executive
Primary tool: CleverTap
Key focus: Campaign execution and monitoring
Collaboration: Category, Growth, and Traffic teams

Role overview

Paytm is India's leading mobile payments and financial services distribution company, pioneering mobile QR payments and technologies to help small businesses. The CLM Operations Executive role involves end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap, collaborating with Category, Growth, and Traffic teams to ensure accurate setup, timely approvals, and performance monitoring.

Responsibilities

Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels.
Set up and manage CleverTap Journeys, including event-based triggers, audience segmentation, and multi-step flows.
Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display).
Fetch and validate campaign base sizes using CleverTap's segment builder and cross-reference against push campaign base size checks.
Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image specs before campaign scheduling.
Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or delivery rates (expected benchmark: 50–60% delivery/acquiry).
Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team Sheet to ensure alignment.
Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId and CategoryName key-value pairs are correctly mapped (case-sensitive).
Perform QC checks as per the Campaign SOP before scheduling any campaign.
Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and widget types.
Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test webhook.

Requirements

Hands-on experience with CleverTap for campaign creation, audience segmentation, and channel configuration.
Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event triggers, and user property filters.
Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-contexts, frequency capping, and DND settings.
Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and Chat channels.
Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets (Google Sheets / Excel).
Basic understanding of segmentation logic: user properties, behavioral filters, segment exclusions, and frequency rules.
Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.
Strong attention to detail — ability to follow multi-step SOPs precisely and maintain zero-miss campaign execution.
Experience raising and tracking tickets on Jira or similar tools.
Good time management skills to handle approval deadlines, testing windows, and scheduling timelines simultaneously.

Benefits

A collaborative output-driven program that brings cohesiveness across businesses through technology.
Improve the average revenue per user by increasing the cross-sell opportunities.
A solid 360 feedback from peer teams on your support of their goals.
Respect, that is earned, not demanded from your peers and manager.
Opportunity to be part of India’s largest digital lending story with 500 mn+ registered users and 17 mn+ merchants.