Marketing Manager, Growth

Kagi Inc

WorldwideremotePosted 2 months ago

Skill Required

Growth-MarketingPerformance-MarketingMarketing-ManagerDigital-MarketingSubscription-MarketingGrowth-Marketing-ManagerSenior-Manager-Of-Growth-MarketingGrowth-Marketing-LeadB2B-Growth-Marketing-ManagerGrowth-Marketer-ManagerGrowth Marketing ManagerEmail MarketingEngineeringdesignFulltime

Key highlights

4+ years of growth/performance/full‑funnel marketing experience in subscription or SaaS
End‑to‑end ownership of user acquisition and conversion funnel
Strong copywriting ability for blogs, landing pages, and email campaigns
Hands‑on experience designing, running, and analyzing A/B tests and other growth experiments
Ability to work independently across content, analytics, and lifecycle/email marketing
Passion for privacy‑respecting, user‑funded products

Role overview

Responsibilities

Own the user acquisition and conversion funnel end to end: from how people first hear about Kagi to converting a trial into a paid subscriber
Write and ship content - blog posts, landing pages, comparison pages, email campaigns - that explains why Kagi is worth paying for in a market full of free alternatives
Build and improve lifecycle marketing: onboarding sequences, activation nudges, win-back campaigns, and renewal/retention messaging
Dig into analytics yourself: track funnel performance, find drop-off points, and turn data into a prioritized list of experiments
Run growth experiments end to end - hypothesis, build, measure, iterate - without needing a dedicated analytics or engineering team to do it for you
Partner with product and design to influence onboarding flows, pricing pages, and in-product moments that affect conversion and retention
Represent the user's voice in growth decisions, consistent with Kagi's position as a privacy-respecting, user-funded product - we grow by earning trust, not by exploiting attention

Requirements

4+ years in a growth, performance, or full-funnel marketing role at a subscription or SaaS product, with real ownership of outcomes
Demonstrated ability to operate across content, analytics, and lifecycle/email marketing without a large team behind you
Strong writing - you can produce clear, persuasive copy yourself, not just brief someone else to do it
Experience running and analyzing growth experiments (A/B tests, lifecycle campaigns, landing page iterations) and knowing when to kill an experiment versus scale it
High comfort with ambiguity: you can take "conversion is too low" and turn it into a concrete plan without a lot of hand‑holding
Genuine interest in privacy-respecting products - you'll need to grow Kagi without the ad-tracking playbook most growth marketers default to