CRM Executive - Paytm Money - Noida

Paytm

Noida, Uttar Pradesh, IndiaPosted 2 months ago

Skill Required

Operations & SupportwrittenGo

Key highlights

Experience: 1–3 Years
Key Benefit: Opportunity to work with one of India's leading digital wealth and investment platforms
Notable Requirement: Hands-on experience with CRM platforms

Role overview

Paytm Money is seeking a detail-oriented CRM Executive to join its Execution Pod, responsible for end-to-end production, quality assurance, and deployment of customer communications across WhatsApp and Push Notification channels. The role ensures accurate, engaging, and SEBI-compliant communications, requiring strong attention to detail and CRM platform experience.

Responsibilities

Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines.
Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance.
Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels.
Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines.
Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures.
Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys.
Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps.
Ensure operational excellence with zero compliance misses and flawless campaign execution.

Requirements

1–3 years of experience in CRM, Lifecycle Marketing, Content Operations, Marketing Operations, Customer Engagement, or Campaign Management.
Strong written English and content editing skills with the ability to create crisp, customer-friendly communication.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Excellent stakeholder management and coordination skills.
Process-oriented mindset with a focus on quality, compliance, and execution excellence.
Comfortable working in a fast-paced, collaborative environment.

Nice to have

Hands-on experience with CleverTap is strongly preferred. Experience with MoEngage, WebEngage, Netcore, Braze, or similar CRM platforms is also valuable.
Understanding of financial services communication and SEBI advertising guidelines is a strong advantage.

Benefits

Opportunity to work with one of India's leading digital wealth and investment platforms.
Exposure to high-scale customer engagement and lifecycle marketing programs.
Work closely with Product, Growth, Compliance, and Marketing teams.
Fast-paced environment with significant ownership and impact.