Posted today · be early
Media Buyer — Paid Social & Search
Peak 21
WorldwideremotePosted today
Skill Required
Media-BuyerPaid-SocialPPC-SpecialistPerformance-MarketingGrowth-MarketingPaid-Search-Media-BuyerPaid-Media-BuyerSearch-Media-BuyerPPC-Media-BuyerPaid-Social-Media-BuyerDigital-Media-BuyerMedia-Buying-SpecialistPerformance MarketingShopifyEmail MarketingRustandSEMGoAIFulltime
Key highlights
- Revenue target: $24M → $75M in 4 years
- 7-figure upside possible; high-performance financial outcomes
- Work directly with Peak 21's founders and receive world-class mentorship
- 3+ years paid experience required (exceptions for proven results)
- Fully remote with cross-timezone collaboration
- AI-native skills required as a daily force multiplier
Role overview
Peak 21 acquires and operates high-performing direct-to-consumer brands across the US, Europe, and beyond, with a portfolio generating over $200M in sales — bootstrapped, profitable, and built for the long term. This role places a Media Buyer within one of their portfolio brands: a beloved D2C baby essentials brand with strong recognition, currently doing $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and growing fast.
Responsibilities
- Own, execute, and scale paid media campaigns across Meta, Google, TikTok, and emerging channels profitably from launch through optimisation
- Lead concepting, briefing, and iteration on thumb-stopping ads and variations; articulate what stops the scroll and converts clearly to a creative team
- Run structured experimentation — creative tests, offer tests, audience tests, landing page tests — and double down on what works
- Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin; turn data into clear stories and decisions
- Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of paid media performance
- Stay sharp on platform changes, algorithm shifts, and emerging trends; bring learnings to the team proactively
- Serve as the driver behind paid strategy, creative concepting, offer construction, and landing page optimisation — seeing how it all connects
- Double the Shopify channel year-over-year and help drive the overall business to $75M revenue by Year 4
Requirements
- 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands; exceptions may be made for people without the exact years if they have proven results running ads, landing pages, and offers at a high level
- AI native — use AI as a daily force multiplier for generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows
- A doer, not a delegator
- Creative strategist + PPC master who doesn't just manage ads but crafts strategy and creative that moves the needle dramatically; can brief a great ad, give useful feedback, and spot a winning angle before the data confirms it
- Obsessed with profitable growth and the full customer journey; thinks in systems and loops, not just campaigns
- Low ego, high output, proactive, and comfortable with ambiguity and ownership
- Excellent at articulating ideas, learnings, and results both in writing and verbally
- Full remote role with some flexibility to overlap across timezones for collaboration
- Show how you think — applications will be read seriously; generic applications get ignored
Nice to have
- Experience scaling a brand through the $5M–$30M+ range
- Shopify and Klaviyo experience
- Familiarity with the parent/baby category
- Having run your own paid campaigns for a side project or personal brand
- Portfolio, ad examples, landing pages you've built, or case studies to share
Benefits
- Real budget, real decisions, real stakes — not executing someone else's strategy; meaningful spend to manage, latitude to test, and the trust to make calls
- Direct access to Peak 21's founders and mentorship from people who have built D2C brands at scale
- Front-row seat to the full growth playbook across paid strategy, creative, offers, and funnel optimisation
- High-performance outcomes can lead to serious personal financial returns; 7-figure upside
- Career growth trajectory — owning well naturally leads to broader ownership of strategy, creative direction, offers, and the funnel end-to-end
- Proven pathway: Peak 21 alumni have gone on to build incredible companies
- World-class mentorship
- Rare seat at the table to help build something meaningful alongside ambitious operators
Additional details
- Portfolio generates over $200M in sales — bootstrapped, profitable, and built for the long term
- Brand does $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon)
- Target: $24M → $75M in 4 years
- Scaling paid channels aggressively (Meta, Google, TikTok)
- Paid media is the engine of this brand's DTC growth
- Work directly with a creative team producing scroll-stopping content
- Core part of the growth engine
- Originally posted on Himalayas