Posted today · be early
Digital Content & Experience Specialist
Corpay
IndiaremotePosted 1 day ago
Skill Required
Digital-Content-SpecialistEmployer-Branding-SpecialistRecruitment-Marketing-SpecialistDigital-Marketing-SpecialistContent-ManagerDigital-Experience-SpecialistDigital-Content-ExpertDigital-Content-DesignerDigital-Content-StrategistDigital-Brand-Experience-SpecialistDigital-Content-ManagerCX-Content-SpecialistGoogle AnalyticsSemrushrelated fieldWeb AccessibilityStatisticsPower BIanalyticsTestNGHTMLCSSSEOandFulltime
Role overview
The Digital & Experience Specialist is responsible for strengthening the organisation's employer brand through compelling digital experiences, high-quality content, and data-driven optimisation. Working within HR and in close partnership with Talent Acquisition, Marketing, Communications, IT, and external partners, the role manages and enhances the employer-brand digital ecosystem to attract, engage, and convert prospective talent. The specialist plays a key role in translating the Employee Value Proposition (EVP) into engaging digital experiences across careers websites, recruitment campaigns, landing pages, and other candidate touchpoints, while using analytics and market insights to continuously improve performance.
Responsibilities
- Manage, develop, update and maintain careers website content, ensuring information is accurate, engaging, accessible and aligned with the employer brand and EVP.
- Continuously improve the candidate digital journey and user experience across careers pages and recruitment-related digital touchpoints.
- Partner with website developers, central IT and external suppliers to resolve technical issues and implement website enhancements.
- Identify opportunities to improve website functionality, navigation, content architecture, accessibility and overall candidate experience.
- Support the development and implementation of new digital features and experiences that strengthen employer-brand engagement.
- Support the activation of employer-brand and recruitment marketing campaigns across digital channels.
- Create and manage campaign landing pages tailored to specific talent audiences, locations, functions or recruitment priorities.
- Collaborate with Talent Acquisition and HR stakeholders to understand hiring priorities and develop digital solutions that support recruitment objectives.
- Ensure consistency of employer-brand messaging, visual identity and candidate experience across digital channels.
- Support content activation across careers websites, social media, job platforms and other relevant employer-brand channels.
- Measure and continuously improve the SEO performance of careers website content.
- Conduct keyword research and identify opportunities to increase organic visibility among relevant talent audiences.
- Optimise careers pages, campaign landing pages, metadata and content structure using SEO best practices.
- Monitor search trends and candidate behaviour to inform content development and optimisation.
- Partner with relevant teams to ensure technical and content-related SEO opportunities are addressed.
- Monitor, analyse and report on careers website and recruitment campaign performance.
- Track relevant KPIs such as website traffic, candidate engagement, acquisition sources, landing-page performance, conversion rates and campaign effectiveness.
- Translate digital analytics into actionable recommendations for Talent Acquisition, HR and employer-brand stakeholders.
- Establish appropriate tracking and measurement for new campaigns and digital experiences.
- Use data to identify opportunities to optimise the candidate journey and improve campaign ROI and recruitment outcomes.
- Benchmark careers websites and digital employer-brand experiences against competitors and leading organisations.
Requirements
- Experience in digital content creation and maintenance, employer branding, recruitment marketing, content management or a related field.
- Strong experience managing and updating websites through Content Management Systems (CMS).
- Working knowledge of SEO, including content optimisation, keyword research, metadata and organic search performance.
- Experience supporting or delivering digital and recruitment marketing campaigns, including the creation of campaign landing pages.
- Strong knowledge of web analytics and performance measurement, with the ability to monitor, track, analyse and report campaign and website performance.
- Understanding of UX and candidate journey principles, with an ability to assess digital experiences from the user's perspective.
- Strong project and stakeholder management skills and experience working with website developers, IT teams, agencies and other technical partners to troubleshoot issues and deliver enhancements.
Nice to have
- Experience with CMS and careers website platforms.
- Experience with Google Analytics/GA4 or equivalent analytics platforms.
- Experience with Google Search Console and SEO tools.
- Experience with tag management and campaign tracking, including UTM conventions.
- Experience with landing-page creation and optimisation.
- Experience with social media and recruitment marketing platforms.
- Basic understanding of HTML/CSS.
- Knowledge of UX, accessibility and web-content best practices.
- Experience with dashboarding and reporting tools such as Power BI.
- Experience with A/B testing and conversion optimisation.
Additional details
- Corpay is a global technology organization leading the future of commercial payments with a culture of innovation.
- Corpay's specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses.
- Millions of people in over 80 countries use Corpay's solutions for their payments.
- Corpay is committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions.
- Offers of employment may be subject to pre-employment screening conducted by an authorized third-party provider, including employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks.
- Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place.
- Corpay is an Equal Opportunity Employer and is committed to providing equal employment opportunities without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
- Reasonable accommodation is available during the application or interview process upon notification to Human Resources.
- Corpay may use artificial intelligence (AI) and other technology-enabled tools to support aspects of the recruitment process such as application screening, candidate assessment, or interview scheduling. AI tools do not make final hiring decisions; all employment decisions involve human review.
- Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.
- A Candidate Privacy Notice is available for information about how Corpay processes personal information during recruitment.
- Corpay is committed to fair, equitable, and transparent compensation practices based on objective, job-related factors including skills, experience, qualifications, and market benchmarks.
- Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.
- Salary or compensation ranges will be included in the job posting or provided prior to the interview process where required by applicable law.
- Originally posted on Himalayas.