Posted today · be early

Marketing Director

Duelbits

WorldwideremotePosted today

Skill Required

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Key highlights

Competitive service fees + performance incentives
6+ years senior marketing leadership required
Fully remote work model
Crypto/Web3 cultural fluency mandatory
Direct CEO collaboration

Role overview

Duelbits, a crypto-native entertainment platform spanning Casino, Sportsbook, and Predict markets, seeks a Marketing Director to lead its brand and growth strategy. This role combines strategic vision with execution across acquisition, partnerships, content, and community, targeting crypto-fluent audiences. The ideal candidate will unify marketing efforts into a distribution-centric system, driving measurable growth while navigating crypto culture and emerging technologies like AI.

Responsibilities

Define brand and marketing strategy, translating CEO vision into priorities, budgets, and measurable outcomes
Set long-term marketing vision aligned with cultural and audience trends
Track market/competitor dynamics to identify opportunities and behavioral shifts
Strengthen presence across owned, earned, creator, and community channels
Lead ambassador programs and strategic sponsorships for commercial impact
Develop creator/influencer networks across tier levels (flagship to micro)
Shape community strategy on Discord, Telegram, and player platforms
Build scalable processes for evaluating partnerships and creators
Ensure compliance and commercial accountability in partnerships/creators
Build distribution-first content engine across all channels
Lead SEO and organic visibility strategies (search/social/AI discovery)
Oversee paid acquisition (biddable, programmatic, paid social)
Develop RevShare-focused affiliate program
Optimize channel performance and acquisition economics
Collaborate with AML/Fraud to mitigate acquisition-related risks
Own marketing technology stack and attribution ecosystems
Evaluate channel effectiveness and marketing ROI using data
Champion AI/automation in content, campaigns, and workflows
Introduce emerging martech tools for efficiency/personalization
Manage marketing budgets and report performance to CEO
Provide senior leadership across marketing functions
Guide functional leads with clear priorities and accountability
Build high-performing teams balancing brand and acquisition goals
Foster experimentation and continuous improvement
Optimize resource allocation across initiatives
Develop marketing processes (planning, execution, reporting)
Establish campaign delivery cadence
Improve marketing efficiency and scalability
Ensure compliance with advertising/responsible gambling standards
Collaborate with Legal/AML on regulatory evolution
Build cross-functional relationships (Product, Casino, Sportsbook, etc.)
Translate business objectives into marketing priorities
Communicate performance/risks to stakeholders
Provide marketing input on product launches and key projects

Requirements

6+ years' marketing experience, including senior leadership (preferably in crypto/iGaming)
Genuine fluency in crypto/Web3 culture and audience behaviors
Proven record in defining marketing strategy and driving commercial growth
Strong experience with partnerships, creators, affiliates, and performance marketing
Deep understanding of distribution, SEO, content, and acquisition economics
Commercial expertise in budgets, attribution, and ROI measurement
Working knowledge of marketing technology, data, and AI tools
Ability to lead multidisciplinary teams and senior functional leads
Strategic judgment balancing long-term vision and tactical decisions
Excellent communication in fast-paced collaborative environments