Social Media Lead

GPC

WorldwideremotePosted 1 month ago

Skill Required

Social-MediaSocial-Media-StrategyInfluencer-MarketingCreator-MarketingDigital-MarketingSocial-Media-LeadSocial-Media-Team-LeadSocial-Media-DirectorHead-of-SocialSocial-Media-Marketing-DirectorDirector-Of-Social-MediaSocial Media MarketingContent MarketingStatisticsanalyticaldesigningTestNGContract

Key highlights

Competitive salary and benefits package.
7+ years of hands‑on social media experience required.
Lead and shape the complete social ecosystem for high‑profile brands across Southeast Asia.
Analytical mindset required to prove the value of integrated social strategy.
Fluent in English.
Experience managing creator‑driven influencer programs.

Role overview

This is a strategic leadership role focused on architecting and managing the complete social ecosystem for a diverse portfolio of brands across Southeast Asia. You will be responsible for spearheading strategies across categories like food, beauty, parenting, healthcare, finance, and insurance. The core of this position is to masterfully integrate two key pillars: a powerful, engaging brand‑led social media presence and an authentic, high‑impact creator‑driven marketing engine. You will lead a small team, acting as the expert who ensures our brand and creator strategies work together seamlessly to drive engagement, build brand love, and deliver tangible business results.

Responsibilities

Develop and execute holistic social media strategies that integrate brand-owned channel management with creator-led campaigns.
Lead the strategy, content creation, and community management for brands’ owned social channels, including TikTok, Instagram, YouTube, and Facebook.
Architect and manage the full scope of creator and influencer marketing programs, from talent identification and vetting to partnership negotiation and ROI measurement.
Partner with Editorial, Search and Innovation Teams to deliver cohesive omni‑channel campaigns, acting as social gatekeeper for unified content strategy across social and web, and participate in omni‑channel content planning and brainstorming sessions for key clients.
Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and growth opportunities.
Craft persuasive, data‑backed proposals and act as a trusted advisor to clients, presenting strategic recommendations and winning buy‑in.

Requirements

7+ years of hands‑on social media experience.
Proven track record of designing and executing holistic social strategies that integrate brand-owned channels and creator‑driven campaigns.
Deep expertise in managing the full scope of influencer marketing, from strategic planning and talent identification to campaign execution and ROI analysis.
Hands‑on experience with paid social media, including budget management, A/B testing, and campaign optimization.
Analytical mindset, skilled at using data to demonstrate the value and synergy of an integrated social strategy.
Exceptional leadership skills with a proven ability to manage, mentor, and motivate a diverse team.
Fluent in English.

Nice to have

Data & Analytics: utilization of social analytics and listening tools to measure ecosystem impact, track KPIs, and translate data into actionable insights.
Paid Social Amplification: planning, execution, and optimization of paid social campaigns to amplify brand and creator content.
Strong agency background (preferred).
Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care (highly desirable).
Experience working with regional teams across multiple SEA markets (highly preferred).
Proficiency in Filipino, Indonesian, or Malay (a plus).

Benefits

Competitive salary and benefits package.
Opportunity to lead and shape the complete social ecosystem for exciting, high‑profile brands across Southeast Asia.
Dynamic, innovation‑driven environment where strategic thinking and bold ideas are celebrated.
Collaborative team culture that values learning, professional growth, and pushing the boundaries of digital marketing.