Amazon PPC/DSP Specialist
Rockstar
IndiaremotePosted 1 month ago
Skill Required
Amazon-PPC-SpecialistDSP-AdvertisingE-Commerce-AdvertisingMarketplace-AdvertisingDigital-Advertising-AnalystPPC-DSP-SpecialistAmazon-Ads-SpecialistAmazon-DSP-SpecialistAmazon-Advertising-SpecialistAmazon-PPC-StrategistAmazon-PPC-ConsultantAmazon-Media-Buying-SpecialistAmazon-Marketing-SpecialistPPC-SpecialistSEM/PPC SpecialistSignal ProcessingSEMExcelanalyticalbuildingwrittenTestNGPythonLookerdesignCloudSQLandAIFulltime
Key highlights
- 2+ years hands‑on experience building, managing, and optimizing Amazon advertising campaigns.
- Required Amazon Ads certifications in Sponsored Ads and Amazon DSP.
- Proficiency with AI tools and AI‑assisted workflows.
- Opportunity for promotion to account and strategy ownership.
- High‑impact periods include Q4 and Prime Day.
- Collaboration with Strategy & Implementation and Design teams.
Role overview
Rockstar is recruiting for a marketplace management firm that handles e-commerce operations for brands across major retail channels, specializing in catalog management, content, retail operations, and advertising on platforms like Amazon, Walmart, and Target Plus. Their AI Agentic Commerce practice builds proprietary tooling for optimized performance. The clients span consumer packaged goods, cosmetics, skincare, apparel, footwear, and handbags — the company is hired to operate their channel, not to advise from a distance. This is an Advertising Analyst individual contributor role where you own day-to-day advertising management for a set of client brands across Amazon, Walmart Marketplace, and Target Plus. It is a path to account and strategy ownership, and analysts who do it well are the people the company promotes.
Responsibilities
- Run advertising accounts for a set of client brands across Amazon, Walmart Marketplace, and Target Plus
- Build campaigns, manage bids and budgets, adjust targeting, watch pacing, and identify changes that move performance
- Implement the media plan set by your manager directly in the platform
- Be the first person to know when something isn't working
- Work directly with the Strategy & Implementation Team on retail readiness — inventory, catalog, promotions, detail page quality
- Work with the Design Team on creative for Sponsored Brands, video, and display
- Run account audits on new and existing accounts covering campaign architecture, targeting overlap, budget allocation, wasted spend, missed placements, and gaps between what the account is doing and what the strategy calls for
- Dig into search term and placement data to find waste and opportunity
- Build the analysis behind quarterly and annual business reviews
- Prepare decks that the manager presents to client leadership
- Escalate constraints — inventory, catalog, pricing, page quality — that advertising can't fix on its own
- Campaign management and optimization: Build, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and Amazon DSP campaigns, plus their Walmart Connect and Target Roundel equivalents; manage bids, budgets, negatives, placement modifiers, and dayparting against agreed targets; keep pacing on plan and flag risk before it becomes a shortfall
- Keyword, targeting, and audience work: Research and build keyword and product targeting sets; mine search term reports for new opportunity and wasted spend; maintain clean negative structures; support audience building and testing in DSP
- Analysis: Pull and interrogate data yourself — search term, placement, product-level, and business reports — and turn it into a recommendation rather than a summary; understand why a number moved, not just that it did
- Client reporting and business reviews: Build reporting that keeps clients informed; prepare analysis and decks for quarterly and annual business reviews; work goes in front of client leadership so it must be accurate, clear, and defensible
- AI-assisted workflows: Use AI tools to speed up analysis, bulk file work, keyword processing, and documentation; contribute to improving how the team works rather than just following the process handed down
- Write up audit findings clearly enough that someone else can act on them
- Treat a bad week as something to diagnose rather than defend
- Find problems themselves rather than being told about them
- Use AI for report analysis, bulk file preparation, keyword and search term work, audit drafting, and internal tooling
Requirements
- 2+ years hands-on experience building, managing, and optimizing Amazon advertising campaigns
- Amazon Ads certification in Sponsored Ads (required; verified)
- Amazon Ads certification in Amazon DSP (required; verified)
- Experience with Amazon DSP campaign management, not just Sponsored Ads
- Analytical comfort: comfortable in large data sets, can build your own analysis in Excel or Sheets, and checks own math
- Intellectual curiosity: want to know why something happened, and keep pulling the thread after the immediate question is answered
- Strong written and verbal communication: can explain a performance change in plain language and write findings a client can read
- Proficiency working with AI tools and AI-assisted workflows
- Detail discipline: bulk uploads, naming conventions, and negatives done right the first time
- Ownership: escalate early and don't lose things
- Intellectual honesty: would rather be corrected than confidently wrong
- Care about accuracy
- Habit of fixing a manual process the third time you run it
Nice to have
- Walmart Sponsored Ads certification
- Walmart DSP certification
- Meta ads experience with certification
- TikTok ads experience with certification
- Target Roundel experience
- SQL exposure
- Looker Studio / Google Data Studio exposure
- Amazon Marketing Cloud exposure
- Agency or multi-brand experience across categories
- Advanced Excel skills
- Python or scripting ability
- Familiarity with retail fundamentals: Buy Box, inventory health, catalog integrity, promotions, subscriptions
Additional details
- The work is cyclical and peaks are demanding — Q4 and Prime Day compress a quarter of decisions into a few weeks
- 30 days: Managing daily optimizations on your accounts with light supervision, and knowing each brand's structure, targets, and constraints
- 90 days: Running your accounts independently, delivering audits and reporting your manager doesn't have to rewrite, and surfacing recommendations rather than waiting for direction
- 12 months: Accounts show measurable improvement you can explain, trusted in front of clients, and improved at least one thing about how the team works
- To stand out, come ready to walk through one account you improved — what you found, what you changed, and how you knew it worked
- Originally posted on Himalayas