Posted today · be early
Media Buyer
Growe Talents
WorldwideremotePosted 1 day ago
Skill Required
Media-BuyerDigital-Media-BuyerPerformance-Marketing-SpecialistPaid-Social-Media-BuyerSocial-Media-BuyerSearch-Media-BuyerPaid-Media-BuyerMedia-Buying-SpecialistMedia-BuyingMeta AdsPerformance MarketingStatisticsanalyticalData StructuresPower BIbuildingAndroidTableauetc.)TestNGdesignDesign PatternsiOSandFulltime
Key highlights
- Budgets from $50,000+ per month
- 2+ years of hands-on media buying experience required
- Global Medical Coverage and Health & Wellness Focus
- Upper-Intermediate English required
Role overview
Jugabet is a brand and gaming platform accessible to players in Latin America, with a strong regional focus and localized strategies, quickly becoming a key player in the market. They are seeking a performance marketer to plan, launch, and scale ad campaigns on Facebook and TikTok targeting iGaming audiences in Mexico, owning the full app acquisition funnel from audience building and retargeting to tracking, attribution, and cohort-level economic optimization.
Responsibilities
- Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico
- Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events
- Design and run retargeting funnels across the full path (install, registration, first deposit, etc.)
- Launch and optimize ROAS / value-based campaigns (value optimization, tROAS)
- Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch
- Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking
- Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams
- Analyze campaign data, build performance reports, and identify improvement areas across every platform
- Collaborate with creative and content teams to develop localized ad assets for Regulated Market — language, cultural context, and seasonality
- Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement
- Stay on top of Meta and TikTok gambling ad policies and platform updates that affect the vertical
- Monitor competitors and market trends across paid social to spot new opportunities
Requirements
- 2+ years of hands-on media buying on Facebook and TikTok, with a proven track record in regulated LATAM iGaming markets
- Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance
- Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution
- Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale
- Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing
- Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance
- Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits
- Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers
- Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking
- Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players
- Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable
- Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure
- Upper-Intermediate level of English
Nice to have
- Google UAC experience
- Experience with Tableau or Power BI
Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service)
- Performance-Driven Rewards
- Dynamic Work Environment
Additional details
- Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
- Perfect for those who aim to:
- It's a perfect match if you have those personal features:
- Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions
- Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes
- Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI
- Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals
- Apply, and let your growth journey begin.
- Originally posted on Himalayas