Marketing Director
Portcast
China, India, Indonesia, Malaysia, Philippines +4 moreremotePosted 16 days ago
Skill Required
Marketing-DirectorProduct-MarketingB2B-SaaS-MarketingEvent-MarketingGrowth-MarketingMarketing-Communications-DirectorStrategic-Marketing-DirectorDirector-Of-Marketing-CommunicationsDigital-Marketing-DirectorDirector-Of-Brand-Marketingrelated fieldCybersecuritybuildingfintechandGoAIFulltime
Key highlights
- Reporting directly to the CEO
- Enterprise B2B SaaS product with consultative sales motion
- AI and logistics industry intersection
- Fully distributed team across Asia and Europe
Role overview
Portcast is a Singapore-based logistics technology company building AI-powered intelligence for the freight forwarding industry. The Marketing Director will own end-to-end marketing, reporting to the CEO, and lead a lean team of two. The role involves setting strategy, driving demand generation, product marketing, customer insight, event marketing, cross-functional leadership, and team leadership, with a focus on measurable business impact.
Responsibilities
- Translate company goals and the needs of the CEO, Sales, and Product into a clear, prioritized marketing strategy and quarterly plans with measurable goals, ensuring every initiative contributes to pipeline growth & customer expansion.
- Own the inbound pipeline and the marketing levers that influence it. Work closely with the Growth Marketing Manager to understand performance, identify opportunities, test new approaches, and reallocate effort and spend towards what is working. You should be able to connect marketing activity to pipeline quality and commercial outcomes.
- Work closely with Product, Sales, Customer Success, Solutions, and customers to deeply understand new capabilities, identify differentiated messaging, and bring new products and features to market. Build sales enablement materials, competitive positioning, customer stories, and launch plans that help our Commercial team succeed.
- Stay close to customers, prospects, competitors, and the logistics technology market. Use customer conversations, sales feedback, win/loss insights, and market research to identify opportunities for sharper positioning, better content, stronger campaigns, and new go-to-market initiatives.
- Decide which events are worth attending or sponsoring each quarter, own organizer outreach and logistics, and make sure we show up where our buyers are.
- Partner closely with the CEO, Product, Sales, Customer Success, and Solutions to align marketing with business priorities. Proactively identify opportunities for launches, campaigns, and market education instead of waiting for requests. You'll be expected to navigate pressure from multiple stakeholders, prioritize effectively, communicate trade offs clearly, and ensure marketing consistently delivers the highest business impact.
- Lead and mentor a lean team of two marketers. Set clear priorities, coach team members, provide regular feedback, raise the quality bar across marketing, and create an environment where people continue to grow while maintaining high execution standards.
- Own the inbound pipeline and every lever in it. Measure what matters, find the right insights, and reallocate spend and effort to what's working. Your reporting should make trade-offs obvious.
Requirements
- Bachelor's or Master's in Marketing, Business, or a related field, or equivalent.
- Proven marketing leadership experience owning marketing for a complex, enterprise B2B SaaS product with a consultative sales motion, meaningful ACVs, and multiple stakeholders involved in the buying decision.
- Curiosity for Logistics Domain: Experience in logistics, supply chain, transportation, or freight technology is highly valued, but so is a genuine curiosity to understand our market in depth.
- Commercial mindset: You understand that Marketing in an enterprise business needs to contribute to revenue and you have worked closely with Sales on longer, multi-stakeholder sales cycles and can point to measurable impact on pipeline, opportunities, win rates, revenue, or customer acquisition.
- Product Marketing Expertise: You have a strong product marketing foundation with experience owning positioning, messaging, go to market strategy, product launches, customer storytelling, and sales enablement. You know how to turn technical products into compelling business narratives.
- Ownership and Initiative: You naturally spot opportunities before others do. You don't wait for someone to ask you to market a new feature, write a customer story, or launch a campaign. You proactively identify what matters, build momentum across teams, and drive initiatives through to completion with minimal direction.
- Growth and demand generation: You have a good working understanding of performance marketing and the key metrics behind it. The Growth Marketing Manager will own execution, day-to-day delivery, and experiment design. Your role is to stay close to performance, provide input where needed, and ensure work is aligned to broader business priorities.
- AI Forward Mindset: You consistently apply AI across advanced marketing workflows and actively experiment with new tools as they emerge.
- Startup Builder Mentality: You thrive in lean, fast moving environments where ownership is high and resources are limited. You're comfortable balancing strategic leadership with hands-on execution and enjoy building processes, programs, and marketing assets yourself when needed.
- Cross Functional Influence: You are comfortable challenging assumptions, navigating competing priorities, and driving alignment across Product, Sales, Customer Success, Solutions.
- People leader and mentor: You develop the people around you. You give honest feedback and care about your team's growth as much as their output.
- Strong communicator: You communicate clearly across a diverse, distributed, cross-cultural team. You can be opinionated, but you engage with other views and compromise when it's right. You can simplify complex ideas, influence stakeholders, and build trust across diverse groups.
Nice to have
- Experience in logistics, supply chain, industrial, manufacturing, fintech, cybersecurity, data, or other complex B2B technology environments is particularly relevant.
- Content quality and standards: Execution and production of content will sit with the Content Marketing Manager, while your role is to guide direction, review output, and set them to a higher standard.
Benefits
- Build in an industry that's still defining modern B2B marketing: Logistics & supply chain technology is at an exciting stage of digital transformation, with significant opportunities to rethink how enterprise software is marketed. You'll have the opportunity to bring fresh ideas, challenge conventional thinking, and help shape what great marketing looks like in this industry.
- Shape how the market sees Portcast and work at the intersection of AI and logistics: We have a strong product, established enterprise customers, and a significant opportunity to sharpen how we position ourselves in the market.
- We're small by design and fully distributed across Asia and Europe, built on trust, accountability, and collaboration. There are few layers between an idea and execution, and your decisions can directly influence pipeline, revenue, product launches, customer perception, and company growth.
Additional details
- This is a builder role. You won't inherit a large marketing organisation or an established playbook. You'll set the strategy, decide what matters, and stay close to execution.
- This role is ideal for someone who enjoys building, is comfortable operating with limited resources, and naturally takes ownership without waiting for direction.
- You should be curious about our customers and industry, excited by AI, and able to turn complex products into stories that enterprise freight forwarders understand and care about.
- We don't want marketing to simply receive launch requests. We want someone who actively drives the launch process, challenges whether we're telling the right story, and ensures great product work never goes unnoticed.
- Join us at Portcast and help shape the future of the logistics and shipping industry through marketing that is as sharp as the product behind it.