Social Media Manager
Critical Reflex
WorldwideremotePosted 26 days ago
Skill Required
Social-Media-ManagerGame-PublishingContent-CreatorDigital-MarketingCommunity-ManagerSocial-Media-Marketing-ManagerSocial-Media-Content-ManagerSocial-Media-Account-ManagerSocial-Media-Community-ManagerSocial-Media-Communications-ManagerPhotoshopwrittenFigmaCanvaandAIFulltime
Key highlights
- 3+ years of experience required
- 28 paid vacation days per year
- 14 days’ sick leave per year, fully paid
- Fully remote work environment
Role overview
Critical Reflex seeks a highly creative, terminally online Social Media Manager to manage and elevate the brand of its bold, strange, and genre‑defiant indie games. The role involves creating platform‑native content, analyzing performance, and collaborating closely with brand managers, producers, developers, artists, and community teams to shape the voice of each title.
Responsibilities
- Create and manage social content for indie games across TikTok, Instagram, X/Twitter, YouTube Shorts, Discord, Reddit, Steam, and other relevant platforms.
- Write copy for social posts, campaign beats, announcements, community updates, and platform‑specific activations.
- Create platform‑native assets such as memes, short‑form videos, GIFs, and more.
- Build and maintain content calendars for different projects, adapting tone, format, and messaging for each game and each platform.
- Identify the unique tone of voice for the managed titles with the brand manager, and help ensure every post feels like it belongs to that game’s world, audience, and emotional core.
- Work with gameplay clips, screenshots, trailers, GIFs, memes, creator content, dev materials, patch notes, and community moments to create assets that feel native to the platform.
- Monitor gaming trends, platform trends, meme formats, indie game discourse, creator ecosystems, and player sentiment, turning that knowledge into practical content ideas.
- Support community activations such as UGC contests, giveaways, fan art spotlights, meme challenges, Discord events, polls, community questions, and other engagement formats.
- Help grow and engage communities around games at different stages of development and popularity.
- Collaborate with brand managers and producers on campaign planning, launch beats, festival participation, demo drops, trailer releases, devlogs, Steam events, and major announcements.
- Analyze performance across platforms and use data to improve future content: what gets shared, what gets ignored, what sparks comments, what drives wishlists, and what actually matters.
- Maintain a high standard of taste.
Requirements
- 3+ years of experience managing social media in games, entertainment, creator economy, internet culture, media, or a similar field.
- Strong written English at the Advanced (C1) level or higher; capable of writing naturally, sharply, and platform‑appropriate while maintaining a consistent tone of voice.
- Hands‑on experience with key platforms: TikTok, Instagram, X/Twitter, YouTube Shorts, Discord, Reddit, Steam, or similar social channels.
- Understanding how social content differs across platforms.
- Broad gaming experience and a genuine understanding of indie games; knowledge of player interests, community speech, and cult‑classic drivers.
- Deep understanding of internet culture, meme formats, gaming humor, fandom behavior, creator dynamics, and the difference between being funny and performing a funny social media manager at gunpoint.
- Experience working with content calendars, campaign schedules, briefs, brand guidelines, and cross‑functional feedback without losing creative energy.
- Ability to work independently within your lane, propose ideas, prioritize tasks, and make decisions.
- Understanding of performance metrics beyond the baseline engagement criteria.
- Visual editing skills with tools such as Photoshop, Figma, Canva, Premiere, CapCut, DaVinci Resolve, After Effects, and similar tools.
- Being organized, reliable, and able to manage multiple projects or content streams simultaneously.
Nice to have
- Optional bonus task: create and upload an original meme that would work well on our Twitter account, based on one of the games published by CRITICAL REFLEX.
Benefits
- Fully remote (preferably based in or near a European timezone for smoother collaboration).
- A supportive, non‑toxic, and highly creative team environment.
- Opportunity to work with some of the most exciting indie developers in the world.
- 28 paid vacation days per year plus bank holidays.
- 14 days’ sick leave per year, fully paid.
- EAP via Spill.
Additional details
- CRITICAL REFLEX is an indie game publisher for the strange, the bold, and the genre‑defiant. Our games punch through the noise: unsettling horror, surreal experiments, unhinged vibes that linger.
- Mouthwashing, Buckshot Roulette, Arctic Eggs, Threshold, Lunacid and whatever makes you whisper “what the fuck” in awe.
- We work hands‑on with developers to bring bizarre visions to life, amplifying their voices. Our philosophy? Genre is a prison and we are the warden.
- You will work closely with brand managers, producers, developers, artists, and community teams to shape the voice of our games across platforms.
- Application process: Include a short cover letter telling us about your relevant experience, the games and communities you’ve been a part of, and why this role feels like a perfect fit.
- Provide links to your portfolio! We want to see social media accounts you’ve managed, campaigns you’ve run, and specific content/assets you have created yourself.
- Note: After the interview and alignment on compensation expectations, selected candidates will be asked to complete a mandatory test assignment without the use of AI tools. We’re happy to provide feedback on the assignment upon request, including to candidates we do not move forward with.