Digital Marketing (Organic + SEO + Social Media) - Remote
Promptcloud
IndiaremotePosted 1 month ago
Skill Required
Digital-MarketingGrowth-MarketingSEOSocial-Media-MarketingContent-MarketingDemand-GenerationB2B-MarketingRemote-Marketing-ManagerDigital-Marketing-Specialist---SEORemote-Mid-Level-SEO-SpecialistDigital-MarketerSEO SpecialistDigital Marketing SpecialistContent MarketingEmail MarketingWordPressGoogle AdsdesignAgileDesign PatternsFulltime
Key highlights
- Competitive salary
- 2 to 4 years of experience required
- Flexible working hours
- Fully remote setup
Role overview
PromptCloud is looking for a self-driven digital marketer with a flair for the technical side of things – digital and content marketing. As a digital marketing specialist, your primary objective would be to drive marketing-generated leads and web signups for the sales team through demand generation. This role is critical to the success of the business and will involve creating successful campaigns on multiple social media channels. You will amplify the impact of existing web and social media presence, and content marketing efforts, and create innovative strategies to strengthen marketing capabilities in a fast-paced environment.
Responsibilities
- Manage and improve inbound leads and nurture them for better conversion across digital channels, especially with retargeting and drip email campaigns
- Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines
- Set campaigns for success with optimal targeting and optimization to achieve monthly signup and lead targets for each product line – across regions
- Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills)
- Manage third-party listings and company profile across business directories
- Manage Agile CRM for campaigns and lead tracking
- Support and co-work with team members on digital marketing initiatives including SEO, webpage development, and short-form content development
- Work with team members on handling Google AdWords and other paid channels
- Work on segment marketing and help create and test ad copy
- Make landing page optimizations
- Sketch out the leads plan for future campaigns
- Generate campaign insights
Requirements
- 2 to 4 years of experience in digital marketing and advertising (preferably B2B or SaaS)
- Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter)
- Demonstrable experience with email marketing, lead generation, and SEM
- Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Familiarity with web design and WordPress
Nice to have
- Knowledge of Quora and Reddit advertising
- Having your own blog/website
Benefits
- An environment where each employee is celebrated
- A one-time home office setup allowance
- Monthly allowances for internet bills
- Child care allowance for new mothers/single parents
- Half-yearly performance appraisals
- Flexible working hours
- Competitive salary
Additional details
- PromptCloud is a Data as a Service company that helps businesses harness the power of data. Our technology fuels some of the most interesting big data projects in the world. We are a small bunch of people working towards shaping the imminent data-driven future by solving some of its fundamental and toughest challenges.
- The PromptCloud experience is about striving to become the best version of ourselves holistically, an experience that lasts a lifetime. We tend to have clear growth paths for every role and level in the org so the learning never stops. We believe in a work-life blend, and hence encourage responsible flexibility, which is particularly important in a fully remote setup we have. We trust our people with the impact they can create, and let them choose how they want to do so. We are on a mission to put reliable data at the heart of every business to fuel success and intend to transform the lives we touch (of our customers and our people) while on this journey.