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Campaign Specialist

Integrate

IndiaremotePosted 1 day ago

Skill Required

Campaign-SpecialistCampaign-ManagerMarketing-Campaign-SpecialistDemand-Generation-SpecialistB2B-Marketing-SpecialistCampaign-Services-SpecialistCampaign-Communications-SpecialistDigital-Campaign-SpecialistCampaign-AssociateCampaign-CoordinatorEmail-Campaign-SpecialistCampaign-Analystrelated fieldEngineeringSalesforceanalyticalObservabilityanalyticsbuildingandFulltime

Key highlights

3+ years of hands-on campaign management experience required
Direct client and sales team interaction required
Experience with Salesforce and analytics tools required
Strong knowledge of multi-channel tools and compliance standards (GDPR, CCPA) required
Bachelor's degree in Marketing, Communications, or related field preferred
Role involves owning the end-to-end campaign lifecycle and serving as primary client point of contact

Role overview

Integrate is a B2B demand orchestration platform that helps enterprise marketing teams capture, validate, and activate leads across every channel — turning fragmented demand generation into a unified, measurable pipeline. This role executes and optimizes multi-channel campaigns, serves as the primary point of contact for clients and the sales team, and manages the end-to-end campaign lifecycle while driving process standardization and cross-functional collaboration.

Responsibilities

Execute and optimize campaigns across multiple channels, adhering to standardized intake processes for deliverables from clients, sales, and internal teams (e.g., creative assets, targeting parameters, compliance checklists).
Serve as primary point of contact for clients and sales team on campaign intake, requirements gathering, and status updates to ensure alignment with business objectives.
Manage end-to-end campaign lifecycle, from client/sales brief review and setup to launch, monitoring, and performance reporting, ensuring alignment with Integrate's lead generation standards.
Collaborate with a dotted-line designated team for strategy, best practices, and feedback loops to refine campaign tactics and tooling.
Monitor campaign metrics (e.g., Leads, conversion rates, allocation details) using platform analytics, sharing insights with clients and sales to demonstrate value and identify upsell opportunities.
Standardize and document intake workflows to streamline handoffs from sales, clients, marketing, and product teams, reducing errors and accelerating time-to-launch.
Partner cross-functionally with Customer Success, Product, and Engineering to integrate client feedback and enhance multi-channel features.
Maintain meticulous records in CRM tools and campaign management platforms, contributing to team knowledge sharing and process improvements.
Support ad-hoc requests from clients/sales and contribute to team initiatives, fostering a collaborative environment.
Other duties as assigned.

Requirements

3+ years of hands-on experience in campaign management or execution across multiple channels at a SaaS or marketing technology company, with direct client or sales team interaction.
Proven ability to manage client relationships and gather requirements through standardized intake processes in B2B lead generation environments.
Strong knowledge of multi-channel tools and compliance standards (e.g., GDPR, CCPA).
Experience with CRM platforms like Salesforce and analytics tools for performance tracking and client reporting.
Excellent communication and relationship-building skills, with the ability to translate client/sales needs into executable campaigns.
Detail-oriented with excellent organizational skills, able to manage multiple standardized deliverables under tight deadlines.
Proven ability to collaborate in matrixed structures, including dotted-line reporting to specialized teams.
Analytical mindset with experience deriving insights from campaign data to optimize ROI and support sales pipelines.