Senior Email Marketing Designer & Creative Strategist
Blueprint
Australia, Canada, Germany, India, United Kingdom +1 moreremotePosted 1 month ago
Skill Required
Email-MarketingCreative-StrategyDigital-DesignMarketing-DesignB2C-Campaign-ManagementSenior-Marketing-DesignerEmail-Marketing-StrategistSenior-Creative-DesignerSenior-Creative-StrategistEmail-Marketing-DirectorEmail MarketingWeb AccessibilityContent MarketingdesigningTestNGdesignFigmaAgileFulltime
Key highlights
- Salary range: $38.46 – $44.71/hr. (Washington State)
- 8–10+ years of experience required
- Remote work in the USA
- Comprehensive benefits package
- Portfolio requirement
Role overview
Blueprint is a technology solutions firm based in Bellevue, Washington, that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. The company connects strategy, business solutions, products, and services to transform and grow companies, fostering a culture of innovation, collaboration, and diverse perspectives. In this role, you will own the creative vision and end-to-end execution of high-impact B2C email campaigns, combining advanced hands-on design, strategic copywriting, creative direction, and campaign leadership to influence senior stakeholders and establish creative standards for the email program.
Responsibilities
- Own the end-to-end creative strategy and execution of complex B2C email campaigns.
- Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs.
- Personally design sophisticated, responsive email experiences using Figma or a comparable design platform.
- Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch.
- Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action.
- Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials.
- Present creative concepts and executive-ready rationales to senior stakeholders.
- Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience.
- Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction.
- Ensure creative designs are technically practical and can be successfully delivered through the email platform.
- Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design.
- Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness.
- Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action.
- Document strategic rationale, design decisions, feedback, and iterative improvements.
- Develop or improve email templates, standards, documentation, and reusable creative systems.
- Manage multiple high-visibility campaigns and competing priorities with minimal oversight.
- Identify creative or operational risks early and develop solutions that keep campaigns moving.
- Provide creative guidance, feedback, or mentorship to other designers and marketing partners.
- Promote continuous improvement across the broader email creative program.
Requirements
- 8–10+ years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
- Advanced hands-on proficiency with Figma or a comparable UI/UX or digital-design platform.
- Extensive experience designing and leading B2C email campaigns.
- Demonstrated ownership of the complete email creative lifecycle.
- Strong portfolio showing sophisticated visual design and clear personal ownership.
- Expert understanding of email-marketing strategy, creative best practices, and customer-engagement principles.
- Exceptional copywriting, editing, and proofreading skills.
- Ability to connect visual design and messaging to broader campaign and business objectives.
- Experience presenting creative work and recommendations to senior stakeholders.
- Ability to influence decisions, negotiate feedback, and defend creative rationale.
- Strong understanding of brand strategy and user-centered design principles.
- Experience using campaign metrics and experimentation results to drive creative improvements.
- Ability to independently manage multiple complex or high-visibility campaigns.
- Strong project-management, stakeholder-management, and communication skills.
- Experience establishing or improving creative standards, templates, and processes.
- Ability to operate effectively in a fast-paced, ambiguous, and highly collaborative environment.
- A portfolio link or relevant work samples must be included. Samples should ideally demonstrate: Advanced hands-on email design, End-to-end creative ownership, High-profile B2C campaign work, Strategic copywriting or messaging, Global or large-scale customer communications, Data-informed creative improvements, Creative systems, templates, or process improvements, The candidate’s specific contribution and decision-making authority
Nice to have
- Experience in an advertising agency, creative agency, or large-scale consumer marketing organization.
- Experience supporting global brands and campaigns reaching millions of customers.
- Experience providing creative direction or mentoring other designers.
- Experience building reusable email templates or scalable creative systems.
- Strong knowledge of lifecycle marketing, CRM strategy, and customer-journey communications.
- Experience with email accessibility and responsive-design standards.
- Experience leading subject-line, messaging, layout, visual, or call-to-action testing.
- Familiarity with email campaign platforms and their technical design limitations.
- Experience working within agile creative-development workflows.
- Familiarity with ClickUp or another project-management platform.
- Bachelor’s degree in marketing, design, communications, or equivalent professional training.
Benefits
- Medical, dental, and vision coverage
- Flexible Spending Account
- 401k program
- Competitive PTO offerings
- Parental Leave
- Opportunities for professional growth and development
Additional details
- Location: Remote - USA
- Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.
- If you need assistance or a reasonable accommodation to complete the application process, please reach out to: [contact implied]
- Originally posted on Himalayas