Business Analyst- Paytm
Paytm
Noida, Uttar Pradesh, IndiaPosted 26 days ago
Skill Required
AnalyticsBusiness AnalystStatisticsGoogle AdsEngineeringPower BIMeta AdsTableauTestNGLookerdesignDesign PatternsSQL
Key highlights
- 500M+ registered users and 25M+ merchants in ecosystem
- B.E./B.Tech from a reputed engineering institute required
- Strong SQL expertise required
- Flexible and inclusive work environment
Role overview
Paytm is India's leading mobile payments and financial services distribution company, pioneering mobile QR payments and technologies to help small businesses with payments and commerce. Paytm Ads is its digital advertising platform, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ services. The Senior Manager – Product Analytics role drives data-led decision making across Paytm Ads, working closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights to improve advertiser and platform performance.
Responsibilities
- Build and maintain automated dashboards and BI reports for key product and revenue metrics.
- Write advanced SQL queries to analyze large datasets and generate actionable insights.
- Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
- Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
- Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
- Translate business/product questions into structured analysis recommendations for stakeholders.
Requirements
- B.E./B.Tech from a reputed engineering institute
- Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
- Strong SQL expertise for large-scale data analysis and reporting.
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
- Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
- Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
Nice to have
- Experience in AdTech / MarTech ecosystems
Benefits
- Work with a high-performing and passionate product, design, and engineering team.
- Shape the future of credit for millions of users.
- Build at scale in one of India’s most dynamic and regulated spaces.
- Flexible and inclusive work environment with fast decision-making and ownership.
Additional details
- If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!