Growth Manager - Campaigns & Analytics

Paytm

Noida, Uttar Pradesh, IndiaPosted 1 month ago

Skill Required

AnalyticsPower BIsimilar)buildingTableaufintechLookerdesignSQL

Key highlights

3–6 years of experience required
Fintech/consumer internet/BFSI background preferred
SQL & BI tool proficiency mandatory
Wealth management domain knowledge essential

Role overview

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist, you will sit at the intersection of analytics, CRM, and growth strategy—owning the data infrastructure and intelligence layer that powers user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.

Responsibilities

Own end-to-end cohort analytics across the user lifecycle - acquisition, activation, engagement, and churn - and translate insights into actionable growth strategies
Design and maintain user scoring models (engagement, propensity-to-invest, churn risk) to enable intelligent segmentation and personalised CRM campaigns
Build and manage data pipelines and Looker Studio dashboards to provide self-serve reporting for growth, CRM, and leadership teams
Develop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks to measure ROI and guide retention investment
Define audience segments, trigger logic, and data contracts for CRM automation tools (Seller Panel / CleverTap or equivalent) to enable precise, data-driven campaign execution
Create and own structured PowerPoint decks for weekly, monthly, and quarterly business reviews - synthesising data into crisp narratives for leadership and cross-functional stakeholders
Drive standardised processes for campaign planning, data QA, A/B test design, and performance reporting across the growth function

Requirements

3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI
Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models
Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently
Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem
Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews
Graduate from a reputed institution, or equivalent practical experience in a high-growth startup