Senior Manager, Growth Marketing (Organic)

Sarvam AI

Bengaluru, IndiaPosted 2 months ago

Skill Required

MarketingGrowth Marketing ManagerbuildingSEOGenerative AIAIFulltime

Key highlights

7-10 years of growth/organic marketing experience required
Deep hands-on SEO expertise required
High-impact role in AI-first, sovereign AI platform for India
Opportunity to shape organic growth from scratch in a high-ownership environment

Role overview

Sarvam is building the bedrock of Sovereign AI for India, developing a full-stack AI platform across research, models, infrastructure, and applications. The Senior Manager, Growth Marketing (Organic) drives discovery of Sarvam through earned and owned channels—search, content, community, and technical content—focusing on durable, compounding organic growth. This role owns top-of-funnel acquisition, developer adoption, and AI discoverability, partnering with Developer Relations, Content, Product, and SEO to grow Sarvam’s presence where developers and buyers look, including AI-powered search and LLM answers. The work emphasizes quality of signup over volume, and collaboration with Performance Marketing on shared funnel, experimentation, and analytics.

Responsibilities

Own top-of-funnel growth through SEO, content, community, and product-led loops, building durable, compounding channels rather than one-off spikes; prioritize quality of signup over raw volume
Grow API usage and open-weight model adoption by driving documentation SEO, the technical content flywheel, and Sarvam's presence in developer-centric spaces
Own how Sarvam appears in AI-powered search and LLM answers, an increasingly critical channel for developer and buyer discovery
Partner with Content and DevRel to turn technical content, docs, and community into a self-reinforcing engine that compounds organic reach over time
Own technical and content SEO end-to-end, including site and docs structure, keyword strategy, content briefs, and measurement of organic rankings and traffic quality
Improve the path from organic discovery to signup to first successful API call, reducing friction and time-to-value for users from earned and owned channels
Run a continuous program of organic growth experiments across content, SEO, and product-led loops, maintaining a backlog, shipping fast, measuring honestly, and doubling down on what compounds
Define the organic metrics that matter, instrument the funnel to capture them, and build dashboards for the team; partner with Performance Marketing on a shared funnel view
Use AI across content, SEO, and analysis to compress cycles and run a leveraged, low-overhead organic motion

Requirements

7-10 years of experience in growth or organic marketing, with hands-on ownership of a PLG or self-serve funnel
Deep, hands-on SEO expertise, including technical SEO, content SEO, and measurable improvement in organic rankings and traffic quality
Track record of building content, community, or product-led loops that compounded organic acquisition at material scale, with quantifiable results
Strong experimentation discipline
Comfort with analytics and instrumentation: defining metrics, pulling data, and instrumenting what needs measurement
Experience marketing to developers or technical buyers with quantified outcomes
Fluency in modern AI tools for content, SEO, and analytics

Nice to have

Experience growing organic adoption of an API, SDK, or open-weight/open-source model
Working knowledge of optimizing for AI-powered search and LLM answers
Experience at a founder-led or early-stage company where the organic growth motion was built from scratch
Familiarity with both a self-serve developer motion and an enterprise sales motion running side by side

Benefits

Work alongside researchers, engineers, builders, and business leaders who move fast and hold each other to a very high bar
High ownership and high impact from day one
AI-first approach in all aspects of building, shipping, and problem-solving
Opportunity to work on problems that could change how an entire country learns, works, and communicates

Additional details

Sarvam is building India’s full-stack sovereign AI platform, working with leading enterprises and public institutions
Backed by Lightspeed, Peak XV, and Khosla Ventures
Partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC
Fast-moving, high talent-density team focused on population-scale AI impact