Marketing Generalist

NightOwl Consulting

WorldwideremotePosted 1 month ago

Skill Required

Marketing-GeneralistDigital-MarketingSocial-Media-MarketingContent-MarketingEmail-MarketingGeneral-MarketingMarketing-GeneralMarketingEmail MarketingContent MarketingautomationObservabilityWordPressbuildingwrittenCanvaPHPandAIFulltime

Key highlights

Above market salary
HMO on Day 1 for principal and two dependents
Experience with ActiveCampaign, Canva, WordPress, and Typeform
4–5+ years of hands-on marketing experience
Basic video editing experience is strongly preferred
Performance-based Incentives

Role overview

Responsibilities

Manage and execute email marketing campaigns using ActiveCampaign, including creating and formatting email campaigns, building and maintaining automations, managing contact lists/tagsegments, and monitoring campaign performance to identify opportunities for improvement
Create and modify marketing materials using Canva, including social media graphics, email graphics, flyers, promotional materials, and other branded marketing assets
Follow established brand guidelines to ensure consistency across all marketing materials
Manage and publish content across Instagram, Facebook, LinkedIn, and YouTube
Develop and maintain a consistent social media publishing calendar
Write, edit, and refine captions and adapt content appropriately for each platform
Repurpose long-form content such as videos, presentations, and other marketing materials into short-form videos, social media posts, email campaigns, promotional content, and other marketing assets
Perform basic video editing and assist with the creation of short-form video content
Support the planning and execution of educational luncheons, classes, client events, and community events
Create event promotional campaigns, invitations, follow-up communications, and supporting marketing materials
Track event RSVPs and assist with event-related communications and coordination
Manage multiple marketing projects simultaneously while maintaining deadlines and priorities
Maintain and update marketing calendars, project trackers, and campaign schedules
Take ownership of assigned projects and ensure timely completion with minimal supervision
Use AI tools to support content creation, research, brainstorming, organization, and marketing efficiency
Maintain and update website content using WordPress
Create and manage forms and related marketing workflows using Typeform
Collaborate with internal team members and stakeholders to ensure marketing initiatives are aligned with business objectives

Requirements

4–5+ years of hands-on marketing experience in a generalist, coordinator, specialist, or similar marketing role
Proven hands-on experience with ActiveCampaign, including email campaigns, automations, lists, tags, and campaign reporting
Experience managing social media content across Instagram, Facebook, LinkedIn, and YouTube
Proficiency in Canva and experience creating marketing materials within established brand guidelines
Experience with content creation and content repurposing across multiple marketing channels
Basic video editing experience is strongly preferred
Experience supporting or coordinating marketing events
Experience using WordPress
Experience using Typeform
Comfortable using AI tools to improve marketing workflows and productivity
Strong project management and organizational skills
Excellent written and verbal communication skills
Strong attention to detail and ability to maintain consistency in branding and messaging
Ability to manage multiple priorities and meet deadlines with minimal supervision
Proactive, resourceful, and able to take ownership of projects from start to finish

Nice to have

Experience with CRM and marketing automation platforms
Experience developing content calendars and multi-channel campaigns
Experience with basic video editing tools
Strong copywriting and editing skills
Experience working with professional services, B2B, education, real estate, or community-focused organizations
Ability to analyze campaign and social media performance and use insights to improve future marketing efforts